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I think if you figured out a "fun" way to do a "brain scan" and worked the marketing side of it right, it could turn into a decent size novelty type store. Not sure about the longevity of it, but as you say, people buy mood rings and date compatibility tests (although the cost to entry for those things is lower than a retail store front).

My first thought when I read your post was the same as Harley's. Getting a brain scan doesn't sound like a fun procedure (from my high expertise watching medical tv shows like House ;))
 
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