At a previous company I worked for I successfully negotiated the licensing application for the BSA. It's more difficult to get than a collegiate license, as the marketplace is already dominated with people that are printing for them.
The process took several months and you will have to demonstrate why you are bringing something new and different to be able to get the license. Trust me, they already have plenty of printers so that won't be impressive. We were able to show that we could do a custom built website ordering platform and that was the reason we were able to get the license.
In the area where I lived before, the BSA didn't do a good job of policing their own troops, and other printers were able to secure the print jobs, despite not having the license to do so. The BSA didn't enforce their own rules, and nobody seemed to want to despite a few attempts of pointing out the issue.
Please don't take this as a warrant to go out and do something that you'll regret, as I'm a big believer in doing things the right way. My experience though, is that the BSA license isn't worth the hassle.