I like that one, Lou!"It is not rejection, it is experience learned."(badalouism 349003.)
I'm currently reading How to Grow Your Business without spending a single cent by Justin Herald. While the book isn't about selling per se, he has three excellent chapters on customer service that might lend themselves to your cause.DriverInc said:Hey does anybody have any reccomendations from their experience of good books that deal with selling? It'll be great to hear your opinions...thanks!
That's been going on around here a lot.. Elk Grove and Stockton.. seems there are a bunch of houses that are growing stuff in them and no one lives in the houses. Just a bit of humor..How to Grow Your Business without spending a single cent
That is the first part of being successful. What you have to do is have clear understanding of the products the store carries. And then explain to the person buying how your product will benefit them. What is unique about your product. Why would I buy it..I believe in my product
These books have been amazing for us. For the most part, we were doing it already, but these books helped us refine it.The Guerrilla Marketing books by Jay Conrad Levinson
I hate it too.....but we forced ourselves to do it. We are not hard hitting sellers....very soft sell. Its worked amazing for us. We go in with a quick hello, hand them our business card and our brochure, and tell them in a 15 sec blurb what we do, and then say as we are walking out to give us a call if we can be of any help to them. On every outing we have done, we have gained a min of 2 new clients. Usually we will hit a 4 block section of business once a week. ......then give them your best service with your guarantee of your work, and you've hooked a customer.I hate walking into a store "cold", so I don't do it... Which doesn't help my business! I feel like I'm begging.
Hey great response!! What type of sales information should I bring to the store?badalou said:I don't think any book can offer you the knowledge you need. The best way to gain knowledge in selling is to get a good grip on your product. have samples and information about your product and be willing to fail.We retailers are in control but we are also out of business if we don't have items to sell. Practice with a friend your 'spiel" Learn to be relaxed. Be professional and prepared. If you are cold calling on a store expect rejection but try to get an appointment at an appropriate time. Even though a buyer is in control remember you are also a business person so don't beg. "It is not rejection, it is experience learned."(badalouism 349003.) When you are rejected make a note of why. Did you have all your tools in plain site, samples in hand, sales info etc. One of the most important things you need to do even if you get rejected is to leave the business with something in their hand. Me I hate business cards. I make up 4 x 6 photo cards with my product at the smallest to full blown 8 x 10. If you have never done this before it might be hard but it is not. Most of the time it is just fear of rejection. try spending 5 years writing a book and then get a rejected... about a zillion times.
OK it was more like 20, but it felt like a zillion. And no I never got the book published, but I got experience in writing it.
Check this thread for some great tips:DriverInc said:Hey great response!! What type of sales information should I bring to the store?
I'm thinking of creating a small catalogue of my shirts - would say catalogue since it will consist of 1-3 pages. What else does a retailer expect the seller to bring?
Another question to retailers - If a seller walked in your store, what characteristics & things would make you have a more favorable opinion on the person?
Thanks Rodney! I checked them out - they were very informative!!! However both didn't answer the question of what materials I should bring to a retailer?Rodney said:Check this thread for some great tips:
And then this one: