[Brewcityfurs]

Hi, I am new to this forum and trade shows. I am wondering if anyone can tell me the best way to display t-shirts at trade shows. The last one I did I had them hanging on racks and noticed people did not really go thru the racks. Is displaying them neatly on tables my best option? Any feedback is greatly appreciated!

 

[splathead]

This is the bible to booth sales as far as I'm concerned; http://www.t-shirtforums.com/offline-retail-tradeshows/t113376.html

 

[Brewcityfurs]

Thank you so much!

 

[MuddyWater]

Well, if you're in Milwaukee like your screen name suggests, I'd recommend going down to the Public Market and scoping out Brew City Beer Gear's stall. They do it pretty well.

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Personal experience is that it's best to create a sort of "mini-store" if possible, with shirts displayed on a grid wall to catch people's attention with the art, then putting stock onto clothing racks so that people can feel and look through the shirts themselves. The tactile connection seems to boost sales and draws people into the booth where they're more likely to buy, plus it means you don't need to spend hours folding shirts throughout the show.

 

[Brewcityfurs]

Hi, Thanks for the reply. I had clothing on racks at the last car swap meet I did and it didn't seem like people were looking thru the racks much. But the guy accross from me that had them on his table had lots of peeps looking. Ughhhhh

 

[KelceyW]

We've used 3 grid wall panels (24" x 72") zip tied together to make a column and displayed garments on all 3 side. Alternatively we have also used them as a side 'wall' 3 panles long. Easy to set up and take down and travels flat.

 

[Brewcityfurs]

Thanks for the reply, do you have a pic?

 

[KelceyW]

No pick for ours but it was very similar to the mobile displays for sale, we just didn't pay for the fancy wheels. U-line has one to give you an idea.
https://www.uline.com/BL_1445/Gridwall-Mobile-Tower

 

[danversatrans]

Another thing to keep in mind is to be active with the people attending the show. We used to do 15 to 20 a year, and I would stand in the middle of aisle so people had to at least say hi. Don't make it awkward but make it so they have to interact with you, I have been to shows that had booths that would make you go " WOW " but the people in the booth would wait for you to go to them....be proactive , it works ...talk to people, does not matter if they buy, but chances are greater in you engage them ...but don't wait for them to come to you

 

[johnchesley]

I agree with Danny 100%..

 

[Brewcityfurs]

Thanks for the great advice!

 

[Brewcityfurs]

Great Idea, Ty!