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When marketing your t-shirt brand, one of the best ways to increase exposure is by becoming a sponsor. If you haven't considered this method of promotion, here's some tips to get you brainstorming.

Why you should sponsor?

-Get your brand increased exposure by sponsoring popular people or events with high attendance.

-People and events you sponsor will surely bring about buzz, and the best marketing for your business is word of mouth.

-People you sponsor are connected with your target market and have social circles you probably wouldn't have reached otherwise.

-Sponsoring the right people will give your brand a higher perceived value


Who to sponsor?

-Upcoming local music artists and dancers

-Skateboarders and other athletes

-Events relevant to your target

-A cause relevant to your target


What to sponsor?

-Just a few t-shirts. Don't get the wrong idea that sponsoring means you have to pay for the appetizers at events or an athletes plane tickets or anything like that


When you should sponsor?

-When you release a new batch of designs. Get those designs as much exposure as possible.

-When you know of a local celebrity who's attending some event soon. Try to get him/her to wear one of your t-shirts at the event.

-When you have some shirts left over from last season that haven't sold.


How to find people to sponsor?

-Make a Myspace page, add a bunch of friends, and local celebrities will magically approach you about having you sponsor them.

-Contact local (and worldwide celebrities if possible) about sponsoring some t-shirts

-Hang around skate parks, concerts, or anywhere you're target endorsers would be, and scout someone to sponsor.



ARE YOU SPONSORING ANYBODY?
 

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I've been interested in this lately. What is the best way to approach something you're interested in sponsoring? Is there a baseline figure people usually have in mind? I was looking to sponsor skateboarders or MMA fighters, but was trying to go about it seeming like I have an idea what I'm doing, hah.
 

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I've been interested in this lately. What is the best way to approach something you're interested in sponsoring? Is there a baseline figure people usually have in mind? I was looking to sponsor skateboarders or MMA fighters, but was trying to go about it seeming like I have an idea what I'm doing, hah.
search the forums for sponsoring and you'll find some great threads about how to go about it.
 
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