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anybody here who has successfully created a now recognised "brand"?

1402 Views 12 Replies 12 Participants Last post by  Wombat, 
kasabian
Hi all,

I'm sure a lot of people come to this forum and yap on about how they want to start a "brand"..etc.

But I was wondering if there's anyone here who has successfully created a now recognised "brand".

I know the majority of the members here just print t-shirts and then sell them on ebay or their own websites..etc..I've been doing the same for a while too.

But what about taking things to the next level? Creating an actual brand of thirts/clothing. Top notch clothing that you can supply to shops like URBAN OUTFITTERS and other designer boutiques. Something that could get as big as PAUL FRANK and stuff like that. Is this possible? Or is it aiming way too high?

What do you think?
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G
re: anybody here who has successfully created a now recognised "brand"?

You can never aim to high! If you want it, go and get it! It is all there just waiting for you to go and get it!
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D
re: anybody here who has successfully created a now recognised "brand"?

Never limit yourself! My line is due to launch in October and I've been contacted by some select boutiques. Macys is my aim but you have to go through a process for the different certifications. Research the marketing department for the Brands you have mentioned and send in a sample or two of your brand.:D
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Rodney
But I was wondering if there's anyone here who has successfully created a now recognised "brand".
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Yes, there are members here who have successfully created and launched their own "brand

I know the majority of the members here just print t-shirts and then sell them on ebay or their own websites..etc..I've been doing the same for a while too.
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Not really :) We have a wide variety of different members here. Not all of them go into detail about what they do or who they work for or what businesses they run. Some just come here to share their experience and learn from others.

But what about taking things to the next level? Creating an actual brand of thirts/clothing. Top notch clothing that you can supply to shops like URBAN OUTFITTERS and other designer boutiques. Something that could get as big as PAUL FRANK and stuff like that. Is this possible?
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Yes, it's possible and has been done :)
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novanutcase
I'm in the process of doing it right now and I think I can say that I am on my way!:)

Just know that if you don't have the experience of having built a brand before you should either partner up with someone who has or have a lot of money behind you to cover the mistakes you will make getting there!

John
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B
There are certainly success stories on here.

I know this is kind of a tangent, but does anyone know if Paul Frank stuff is screen printed?
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T
kasabian said:
Hi all,

I'm sure a lot of people come to this forum and yap on about how they want to start a "brand"..etc.

But I was wondering if there's anyone here who has successfully created a now recognised "brand".


.................What do you think?
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now if you are talking about t-shirts/garments selling in stores etc, Johnny cup cake ( johnny cupcakes - Pesquisa do Google ) is one on here, or was anyway. Mind you the first time I heard of Cup Cakes was here at TF. ... don't hear much of him here in *BULL* land near SPAIN though.




:
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B
This would be interesting to know. Is there anybody who is still active on this forum and has there line out in stores/ boutiques?
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Comin'OutSwingin
Yes, there's a few.

But, I think Rodney's response is very true:

Rodney said:
We have a wide variety of different members here. Not all of them go into detail about what they do or who they work for or what businesses they run. Some just come here to share their experience and learn from others.
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novanutcase said:
just know that if you don't have the experience of having built a brand before you should either partner up with someone who has or have a lot of money behind you to cover the mistakes you will make getting there!
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That's a good way to go, but not really necessary.

I would throw out there that lots of hard work and research can definitely substitute for the lack of experience and deep pockets.

There's a wealth of information available on how to build a brand. Both online and off-line. You just have to know how to go get it and put it to good use.

Of course it's probably a little more difficult. But there are definitely people doing it without experience or deep pockets, and are pretty successful.
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CUSTOM UK
Within the areas in which I operate, I have established a recognised brand presence. It was entirely unintentional, but hard work, good customer service and being willing to 'step out of the box' to explore new horizons, can reap unusual rewards sometimes.

Rodney is right about not making assumptions about people on here. By my own limited research, there are many people on here with thousands of dollars worth, of high end equipment.
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G
There is a book by Russell Simmons called "Do You". If you don't know his story he is the owner and creator of "Phat Farm Clothing", along with "Baby Phat", and several other lines. He goes into great detail about how to build a brand. The language is very strong due to his background. But if you are trying to start a brand this is a must read! Well worth the money and time invested! It motivated me beyond belief!
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Ghost23 said:
There is a book by Russell Simmons called "Do You". If you don't know his story he is the owner and creator of "Phat Farm Clothing", along with "Baby Phat", and several other lines. He goes into great detail about how to build a brand. The language is very strong due to his background. But if you are trying to start a brand this is a must read! Well worth the money and time invested! It motivated me beyond belief!
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russell is also the guy that started hip hop back in the day and created def jam records....... alot of history right there
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W
The guys from TapOut are a much better example of what could happen if you really work a niche...Timing is of course a huge factor and if you are going to stay in a niche that is saturated, you must have something that know one else has, and be respected...However when guys basically dressed up in super hero outfits can make it big with zero graphic artist abilities...Then it should put a good feeling in your belly to realize anything is possible...
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