Great topic, I hope some of the experienced folks can share some ideas. I haven't done this yet, but I have been getting closer to trying some events like you.
Back when I actually listened to other people and wasn't completely lazy, I was told that you should never sit down while dealing at a convention, fair, flea market, etc. Good luck actually trying to do that. The stool is a great compromise!I would add a stool. Best to stand but sometimes you have to sit and its always good to be eye level with customers. Not lowriding in a chair.
Where to get said girl is entirely left to the reader to decide!A friend or 2 to help out and maybe a girl or two. I also usually try to not hide behind the table. Table is a barrier and its good to be on the other side of it with the customer.
A jar of candy also helps, though you want it to be something more than a bag of starlight mints. You can still do mints, a lot of people love those soft peppermint puffs (like after-dinner mints but with red stripes and individually wrapped). Depending on weather, chocolate turns into a disaster (and gets on your products). Melts on your shirts, not in their mouths.Maybe some stickers too. I always give out stickers to youngsters and when people buy something. Drinks and snacks for people helping or buy lunch or dinner to keep then happy.
Friends I can chase away but I can't stand it when the general public decides the entrance to your booth is suddenly The View: Convention Edition and even start pulling up chairs if they can find them, completely blocking your sales.Dont have a big group of your buddies hanging out in front of the table blocking everything. Keep people helping out and friends visitng in check and acting appropriate. Introduce yourself to other vendors and maybe buy a little something to support them.
I always worry about liability if you accidentally break (or someone says you broke) their wipers... seeing as how your company details are conveniently stuck to the car. Might be safer to stick a magnetic business card to the driver's side door. I've found most people are reluctant to leave an email address due to fears of being spammed. You're more likely to get information if you have a "enter to win a free t-shirt by (the end of the day/weekend/event), leave as much contact detail as possible in case you're not here!"Just an idea ive never done but maybe have a friend put flyers for your company out on all the cars. I always have a email list that people can sign up for. With a pen and clipboard. I bought a clothing stand now but used to just use a table and also a box to put shirts over and elevate the images. Get some pics for the FB or blog. Maybe donate if they have a raffle or auction.
Small bills are always better. You can always give someone $20 change in $5s but you can't give someone $7 if you only have $20s left. I generally don't keep any change bigger than a $10.I would say always be positive and friendly towards everyone. You would think its obvious but not everyone does that. If your not a talker and people person bring a friend who is. Bring change $. Clean out the money box every so often so there isnt too much in there and you lose everything if it gets jacked.
A test run setup in your backyard is a must! Make a checklist of things that you might forget. I have a "sweater box" sized container (it's a 9L Really Useful Box that you can get at any of the 3 major office supply stores) with what is basically an Emergency Office Supplies Kit. Pens, markers, pencils, sharpeners, different kinds of tape, stapler, x-acto knife and cutting mat, sticky notes, scissors, paper clips (that can be unbent and used for various things), jewelers' screwdrivers and a mini regular screwdriver, and if you have room, paper or cardstock in multiple colors (my box is full enough now that i have the smaller 4L box for the paper and cutting mat). I'm sure I've forgotten something obviously important. You never know what kind of bizarre "emergency" (the rain got my signs!) you'll run into.For me i would say its a good place to see reactions from people. We started in real comfortable enviornments and shows with friends so i tried to not drop too much money until i actually got a feel for things. But i also understand wanting everything to look professional. We just had a table with shirts and a couple boxes on the table too with shirts over them. It was cheap but we did well and put all the money back into the company to order more clothes and stuff for our display.
Don't feel bad if it feels like nobody in the world is remotely interested in what you're doing. You never know what might happen halfway through the day. But if you really do feel like you're invisible, try to figure out if you're doing something wrong. But don't stress over it too much, because you just never know what people will do at these kinds of events.Also thank people even just for looking and maybe add to check out the website and give them a card. Dont feel down if people dont buy anything. Cause not everybody will and its important to not just turn your back on them bc they didnt buy anything. Also greet everyone that comes to check out the table.
Maybe a little stereo for some quiet appropriate music
Those are some ideas that i can think of, that i think are important. Its more then just setting up and sitting there. Good luck, have fun
So true. If you are short on space, try to find a Magna Cart (BJ's Wholesale Club is where I got mine but that was a few years back, Office Depot had them for awhile but I don't know if they got rid of them or just moved them someplace inconspicuous). I have the original smaller red-handled one, if you have larger boxes they have a bigger model. I eventually upgraded to a small flatbed cart with collapsible handle but I still use my Magna Cart for that one box that didn't fit with the others or the small box that's inexplicably 500 lbs.Also, you'll want a dolly of some sort, you don't always get to park right next to your spot, I've carted my things blocks and blocks before, so a dolly is a must.