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Any advice for a first time vendor?

3389 Views 28 Replies 12 Participants Last post by  ryan barker
Hi guys I’m looking into setting up KCc as a vendor for the first time at this years Jacksonville super fest. I have a 10x10 black gazebo and I also plan on printing off tons of promotional material to give away as well as getting a banner made for my front. Is there anything to consider while selling t-shirts at an event? Things to lookout for or common issues etc… any information would much be appreciated, Thanks J.
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Great topic, I hope some of the experienced folks can share some ideas. I haven't done this yet, but I have been getting closer to trying some events like you.
Ok WELL SINCE NO ONE IS GIVING ANY FEED BACK HERES A ROUGH LIST OF THINGS I NEED TO BUY PRIOR TO ATTEING THE FESTIVAL AS A VENDOR IN APRIL-


I have a black 10x 10 gazebo, I need to buy a sturdy table, lock box, and get a banner made. As well as buy carrier waterproof bins for my inventory because ive heard some horror stories about rain destroying the stock. Also plan on getting a bunch of promo stuff made to hand out i.e. rubber wrist bands, business cards and flyers. Cooler for drinks and electric fans (although electricity is an option for vendors I feel its better be self sufficient). Guys are there anything you suggest I also bring?
i don't have a brand and have never done this. that said, i would probably build or buy a nice display shelf, maybe 4-sided if i felt i needed it, and some shirt racks, again either bought or built. that's just me. nothing wrong with a table, i'd have one, too, though i would probably put a table cloth on it of some kind. if you can snag a business card holder, those come in handy. i don't know what kind of display i would use for the accessories, it would depend on what i was selling and how creative my budget allowed me to be. you probably want to take a digital camera. you have a gazebo, so a roof of some kind is provided. do you plan on giving receipts? i probably wouldn't go that far with it, though.

i used to set up at flea markets all the time, and those are about the basics that i can think of off hand, so, imo, you pretty much have the essentials covered as far as i can tell. my only thing is that if i had my own brand, i would want as nice as a display as i could find as imo that encourages people to have confidence in your product if it's nicely presented.

oh, and some bags to put the shirts in. :)
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Well I'm brand new to the t-shirt biz (haven't technically started yet) but I have been doing art/craft shows for the past 7 years so I'll try to give you thoughts on that aspect.

For t-shirts I've often seen people use cubes or cubby type shelving so they can separate either by design or size. I'd also have some hangers so you can hang the shirts around the edge of the tent. Give your displays some height that way.
If it's outdoors then definitely take a look at the weather. Even if you have a gazebo, if it's raining going to rain you'll want to put tarps over the top, those tents are not 100% waterproof.
Again if you're outdoors you're going to want some weights for your tent. I have 4" pvc pipes that are about 2.5ft long filled with concrete with eye hooks out one end, but sandbags, waterjugs, can work too, just depends on how windy it is.
A black gazebo is going to be dark underneath, I'd prob. bring some additional lighting, even with no sides on, the tops reflect down whatever color they are. People have had bright pink covers which are cute but all thier merchandise has a pink hue to it.
You might get a cheap tarp or plastic to put underneath you on the ground, that depends on where you set up, some shows its necessary some it's not.
A money bag from the bank will likely work as well as a cash box for the 1st time or two. Cash box is easier day of sale but I alwasy transfer my cash to a money bag for carrying it out of the show. It's pretty obvious you've got cash on you if you're carrying out a nice little metal box. Just a little safer to stick the money bag in a bag I'm carrying out. You'll also want a reciept book if you didn't mention that.

That's all I can think of for the moment. I'll try to check back and see if these spur other thoughts/questions.
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i couldn't think of any other way of saying cubes/cubby hole style displays other than 'four-sided display,' lol. that's exactly what i meant. they're pretty nice.

i get bored, so i always take a pen and paper with me. not sure why, but for some reason a towel always seems to come in handy. grab a chair and snacks.
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I would add a stool. Best to stand but sometimes you have to sit and its always good to be eye level with customers. Not lowriding in a chair. A friend or 2 to help out and maybe a girl or two. I also usually try to not hide behind the table. Table is a barrier and its good to be on the other side of it with the customer. Maybe some stickers too. I always give out stickers to youngsters and when people buy something. Drinks and snacks for people helping or buy lunch or dinner to keep then happy. Dont have a big group of your buddies hanging out in front of the table blocking everything. Keep people helping out and friends visitng in check and acting appropriate. Introduce yourself to other vendors and maybe buy a little something to support them. Just an idea ive never done but maybe have a friend put flyers for your company out on all the cars. I always have a email list that people can sign up for. With a pen and clipboard. I bought a clothing stand now but used to just use a table and also a box to put shirts over and elevate the images. Get some pics for the FB or blog. Maybe donate if they have a raffle or auction. I would say always be positive and friendly towards everyone. You would think its obvious but not everyone does that. If your not a talker and people person bring a friend who is. Bring change $. Clean out the money box every so often so there isnt too much in there and you lose everything if it gets jacked. For me i would say its a good place to see reactions from people. We started in real comfortable enviornments and shows with friends so i tried to not drop too much money until i actually got a feel for things. But i also understand wanting everything to look professional. We just had a table with shirts and a couple boxes on the table too with shirts over them. It was cheap but we did well and put all the money back into the company to order more clothes and stuff for our display.
Also thank people even just for looking and maybe add to check out the website and give them a card. Dont feel down if people dont buy anything. Cause not everybody will and its important to not just turn your back on them bc they didnt buy anything. Also greet everyone that comes to check out the table.
Maybe a little stereo for some quiet appropriate music
Those are some ideas that i can think of, that i think are important. Its more then just setting up and sitting there. Good luck, have fun
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I would add a stool. Best to stand but sometimes you have to sit and its always good to be eye level with customers. Not lowriding in a chair.
Back when I actually listened to other people and wasn't completely lazy, I was told that you should never sit down while dealing at a convention, fair, flea market, etc. Good luck actually trying to do that. The stool is a great compromise!

A friend or 2 to help out and maybe a girl or two. I also usually try to not hide behind the table. Table is a barrier and its good to be on the other side of it with the customer.
Where to get said girl is entirely left to the reader to decide! :D Unless there is good security going around, it's very important to bring a friend to watch the table while you run to the bathroom.

Maybe some stickers too. I always give out stickers to youngsters and when people buy something. Drinks and snacks for people helping or buy lunch or dinner to keep then happy.
A jar of candy also helps, though you want it to be something more than a bag of starlight mints. You can still do mints, a lot of people love those soft peppermint puffs (like after-dinner mints but with red stripes and individually wrapped). Depending on weather, chocolate turns into a disaster (and gets on your products). Melts on your shirts, not in their mouths.

Dont have a big group of your buddies hanging out in front of the table blocking everything. Keep people helping out and friends visitng in check and acting appropriate. Introduce yourself to other vendors and maybe buy a little something to support them.
Friends I can chase away but I can't stand it when the general public decides the entrance to your booth is suddenly The View: Convention Edition and even start pulling up chairs if they can find them, completely blocking your sales. :mad: If you are lucky, someone organizing the event will chase them off for loitering or being a fire hazard. Otherwise it's up to you to do it.

Just an idea ive never done but maybe have a friend put flyers for your company out on all the cars. I always have a email list that people can sign up for. With a pen and clipboard. I bought a clothing stand now but used to just use a table and also a box to put shirts over and elevate the images. Get some pics for the FB or blog. Maybe donate if they have a raffle or auction.
I always worry about liability if you accidentally break (or someone says you broke) their wipers... seeing as how your company details are conveniently stuck to the car. Might be safer to stick a magnetic business card to the driver's side door. I've found most people are reluctant to leave an email address due to fears of being spammed. You're more likely to get information if you have a "enter to win a free t-shirt by (the end of the day/weekend/event), leave as much contact detail as possible in case you're not here!"

I would say always be positive and friendly towards everyone. You would think its obvious but not everyone does that. If your not a talker and people person bring a friend who is. Bring change $. Clean out the money box every so often so there isnt too much in there and you lose everything if it gets jacked.
Small bills are always better. You can always give someone $20 change in $5s but you can't give someone $7 if you only have $20s left. I generally don't keep any change bigger than a $10.

For me i would say its a good place to see reactions from people. We started in real comfortable enviornments and shows with friends so i tried to not drop too much money until i actually got a feel for things. But i also understand wanting everything to look professional. We just had a table with shirts and a couple boxes on the table too with shirts over them. It was cheap but we did well and put all the money back into the company to order more clothes and stuff for our display.
A test run setup in your backyard is a must! Make a checklist of things that you might forget. I have a "sweater box" sized container (it's a 9L Really Useful Box that you can get at any of the 3 major office supply stores) with what is basically an Emergency Office Supplies Kit. Pens, markers, pencils, sharpeners, different kinds of tape, stapler, x-acto knife and cutting mat, sticky notes, scissors, paper clips (that can be unbent and used for various things), jewelers' screwdrivers and a mini regular screwdriver, and if you have room, paper or cardstock in multiple colors (my box is full enough now that i have the smaller 4L box for the paper and cutting mat). I'm sure I've forgotten something obviously important. You never know what kind of bizarre "emergency" (the rain got my signs!) you'll run into.


Also thank people even just for looking and maybe add to check out the website and give them a card. Dont feel down if people dont buy anything. Cause not everybody will and its important to not just turn your back on them bc they didnt buy anything. Also greet everyone that comes to check out the table.
Maybe a little stereo for some quiet appropriate music
Those are some ideas that i can think of, that i think are important. Its more then just setting up and sitting there. Good luck, have fun
Don't feel bad if it feels like nobody in the world is remotely interested in what you're doing. You never know what might happen halfway through the day. But if you really do feel like you're invisible, try to figure out if you're doing something wrong. But don't stress over it too much, because you just never know what people will do at these kinds of events.
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i'm 42 years old and i'll be damned if i'm going to sit 12 hours on a stool! lol. in all (half) seriousness, i hate it when vendors hover over me as i look around. it just makes me uncomfortable and hastens my departure. if they have a good reason to stand around, fine, but just standing there watching me is no good. in my small little convenience store, i have both a chair and stool. when someone comes in i say hello and if they mill about for a few, i take a seat on the stool. you just have to judge by their expression whether or not to ask if they need help or have any questions.

when i do the flea market thing, it's always hi, lemme know if i can help ya out, and pretty much get out of their way while staying conveniently nearby. starting conversations doesn't mean they'll buy anything ~ talk to them if you're bored, otherwise let your product speak for itself. i mean, it's not a traditional retail outlet, so unless you're going to set up consistently i wouldn't make a point of getting someone's life story in hopes of gaining a repeat customer.

here's something a lot of wannabe salespeople think ~ you have to be uber-nice to people to sell stuff. pfft. i know plenty of unfriendly salespeople who are doing just fine because the product they have is in demand. we're nice because that's our nature (most of us), but as far as *having* to be overly nice, that's not necessarily true. one of the most successful flea market vendors i've ever seen was kinda a jerk, but, man, could he sell stuff. i'm not advocating being a jerk by any stretch, more just be yourself and be sincere.

and remember, it's just tee shirts. you're not asking for donations or selling high dollar items here.
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I agree you don't have to be overly nice or a hover vendor, many people don't like that, but it's often pretty obvious which people you need to talk to and which ones you don't. :)

And I use stools too, there's no way I can physically stand for more than 20 min or so, so I always have a stool. The office stuff is good too, I am forever making a sign or something so markers and paper are helpful. I've accumulated 7 years worth of stuff in my trailer so at this point I've got everything I need and a lot of stuff I don't!
The folding tables that fold in half are a lot easier to pack in your vehicle and carry into your set up spot.
Also, you'll want a dolly of some sort, you don't always get to park right next to your spot, I've carted my things blocks and blocks before, so a dolly is a must.

Oh and I'd bring your cell phone charger if you have acess to electricity, on a slow day playing on your phone passes the time but drains the battery!

And true don't get offended if people don't buy your stuff. Honestly shows are down profit-wise consideribly in the last year or two, so don't be discouraged.
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It has been mentioned, but you really need to make sure you have great literature. You may be selling at an event, but you want to keep these as repeat customers. You can do the business cards, flyers, brochures route, but I'd also add a hang tag to the shirt. They are inexpensive to make yourself with a laser printer and cardstock. The tagging guns are easy to acquire and use and really give your product a great look but also information on you and your business. Good Luck!
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Make sure you check with either county or city for vendor license especially if you selling product
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Also, you'll want a dolly of some sort, you don't always get to park right next to your spot, I've carted my things blocks and blocks before, so a dolly is a must.
So true. If you are short on space, try to find a Magna Cart (BJ's Wholesale Club is where I got mine but that was a few years back, Office Depot had them for awhile but I don't know if they got rid of them or just moved them someplace inconspicuous). I have the original smaller red-handled one, if you have larger boxes they have a bigger model. I eventually upgraded to a small flatbed cart with collapsible handle but I still use my Magna Cart for that one box that didn't fit with the others or the small box that's inexplicably 500 lbs.
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Kingdom,

I saw you mentioned a lock box. Save your money and don't purchase one. They are easy to set down (and easy to pick up). The best idea is a nail/utility pouch. That way it is on your person at all times and there's no chance of someone walking away with your profits.

BuxomBones
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Hey thank you guys so much for your advice some great information and definitely opened my eyes to some situations/ items I didn’t even consider. I will post an update closer the time to my complete listening as well as an update to the update post vent and let you know how the even worked for me, Thanks again James. The only thing I am not sure about is how much inventory of product to take or how much will sell I guess i will use this first even as a trial and error run for future events.
how much and what colours/sizes to take is anyone's guess, especially starting out. just make a note of what sold and pay attention to who your buyers are for some on-the-spot market research. you may find that, say, women 45-55 are you best customers and appear to have some affluence judging by their clothes and jewelry. like i said, you don't have to get their life story, but if you do, try to glean something from it.

hopefully you'll do well. don't be discouraged if you don't the first time, though, and vice versa. it really is one of those things where you just need to do it several times to get a handle on it. when i sold toys at the flea market, it took me a solid season to get a handle on what sold and what i was wasting time and money on. and then someone would surprise me. sometimes you just have to wait on the right customer, but it also helps if you can find a way to lure them in.
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Not sure if anyone already mentioned this, but you should check with the organizers to see if you need to have liablity insurance.
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This thread is great, I was looking for the same info!!!
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In my experience the event coordinators will let you know if insurance is required at an event and in those cases you have to send in proof of insurance with the event host named as an additional insured. If nothing is mentioned in thier application then it's not likely it's something they require. Although having insurnace on your buisness is definitely a good thing. I do think I heard once that some home owner's policies will cover you in case of a loss at a show.
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