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Hey Ron,
I actually worked with Adidas (in another life :) ) on some custom product and they have their own font. They actually created it, so it is highly unlikely that you'll find the 'actual' font. Wish I still had that disk ;) ! I would just search the font websites for a closest match and go from there. Good luck!
Rudy
 

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came across this by complete accident but it's extremely similar to the free font:
Atlanta
the only difference when it comes to the 'adidas' logo is the 's'.
 

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You betcha they hold rights to the fonts they create...just like the font designers own their fonts and some are very protective of this
 
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