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I totally agree with that one. For your site with such an interesting theme, you could really get creative with the About page.I think it's a great place to set the "personality" for your company.
Talking about small towns, growing up, backwoods, having respect for where you live. Give the visitors a little insight into why the site exists (leave out to make money part, but talk about why you selected those type designs). There's even a cool country song that would go with it "Boondocks" by Little Big Town.