[completefighter]

This is a sample of our t-shirt catalog. Don't mind the content or pricing, it's just FPO (For Placement Only)

What you think? The "Complete Fighter Clothing" Line Catalog

Hope you have a quick connection, file is huge 20mb - it's all high-res because I'll be printing it up once we can nail down the content.

Thanks guys!

 

[queerrep]

I think it looks great! The only thing I would change is to lighten up the image behind your table of contents. The text is a little hard to read.

 

[Old English]

Nice. These going to be waterbased printing? screen printing? or?

I like

 

[Solmu]

One very small piece of advice: if you haven't already, then set up a redirect to forward any mail sent to [email protected] to [email protected] (i.e. [email protected] to [email protected]). With poor kerning it can be hard to tell the difference (and if poor kerning gets combined with poor printing, there sometimes is no difference), and both are names. It's a longshot you'll miss mail because of it, buy why risk it?

I agree with Rhonda about the ToC.

Personally I'm finding the black and white a little too much - combined with the limited pallette used in the shirts, it's very samey. It means there's little visual distinction between your product and your catalogue. The shirts are just blending into the backgrounds.

I'd change some of your names: "New Breed" is the shirt with "New Breed Contender" on it, yet there's a shirt with "New Breed" centred on a banner. With the same slogans being re-used again and again, it doesn't make much sense to use them as titles as well.

The shirt design is a bit monotonous. I think you could afford to cut a few - as it is it looks like you've come up with a bunch of different design alternatives based on the same idea, and then just run with them all. When you get to something like the Foo Dog II it's really refreshing because it stands out. On another note, I'd definitely question the wisdom of putting your complete website URL on the front of a shirt.

The "Classic." shirt... you're planning on ending the company in 2009 then? You've been running 40 years? Personally I really hate date shirts that don't mean anything.

Bruce Lee shirt... drop it if you didn't get the license. Congratulations if you did.

Your page titles and ToC aren't always in agreement (e.g. Swoosh Stencil vs. Stencil).

Is there a reason for separating oversized and allover? Both would need to be printed on a belt printer (or equivalent).

But overall, the thing has good consistency. You've decided on a brand aesthetic and pushed it. Both very important.

 

[completefighter]

thanks for the feedback!!

 

[kooldog]

Awesome...great Job. You have given me great ideas, Thanks

 

[completefighter]

Nice. These going to be waterbased printing? screen printing? or?

I like

We will be doing waterbase, thanks for the feedback!

 

[brentonchad]

Dude - did you really want some honest feedback (which you got ) or just looking for a way to market your idea?

"Hmm...been doing web and print design for almost 20 years and I got great feedback ....."

Also - doesn't matter what YOU can read - it's all about what the buyer can read. If you ask for feedback then take the constructive criticism and dont' be defensive. We're just here to help.

My take on the designs are that they are nothing new. If you saw this in a store next to an affliction branded t-shirt (which I assume is the style your after) - what sets you apart that makes me want to buy your shirt over theirs? For me to buy it's gotta be unique.

I also think the company name is too much in the forefront on the designs. For me it takes away from the design. Again compared to afflication (which is the leader in this style) the brand name never jumps out at you on their shirts. It's subtle and what catches your eye is a focal point somewhere in the art. Something similiar in their line is the Lockjaw - your drawn to the skull first and then the chains - then you notice the brand name. But what you see first and what catches your eye is the art.

So the artwork isn't bad, I just didn't find it unique enough for me.

Have to say being unique in the spiritwear business is much easier - the only thing they care about is the school name!! LOL

 

[Solmu]

Must say, I agree with Chad.

If you're only after positive feedback I'd be happy to close this thread for you so no-one else wastes their time on you.

 

[completefighter]

Dude - did you really want some honest feedback (which you got ) or just looking for a way to market your idea?

"Hmm...been doing web and print design for almost 20 years and I got great feedback ....."

Also - doesn't matter what YOU can read - it's all about what the buyer can read. If you ask for feedback then take the constructive criticism and dont' be defensive. We're just here to help.

My take on the designs are that they are nothing new. If you saw this in a store next to an affliction branded t-shirt (which I assume is the style your after) - what sets you apart that makes me want to buy your shirt over theirs? For me to buy it's gotta be unique.

I also think the company name is too much in the forefront on the designs. For me it takes away from the design. Again compared to afflication (which is the leader in this style) the brand name never jumps out at you on their shirts. It's subtle and what catches your eye is a focal point somewhere in the art. Something similiar in their line is the Lockjaw - your drawn to the skull first and then the chains - then you notice the brand name. But what you see first and what catches your eye is the art.

So the artwork isn't bad, I just didn't find it unique enough for me.

Have to say being unique in the spiritwear business is much easier - the only thing they care about is the school name!! LOL

LMAO!! Didn't mean for anyone to take offense to this. In the "design" world with such expert advice we would like to see the type of work the expert is giving that's all.

As for my company, I am starting to find it amusing that I get the "..what's sets you apart" speech from everyone.

Can you answer me this? Contract Killer Clothing, TapouT, Punishment, the list goes on and on and on...what sets them apart? Nothing. The idea is to have the same style especially if your target market is all in the same industry.

However, the thing that do set us apart though is, we are not targeting only MMA but "ALL" Martial Artist in general. Did you even read what we believe a Complete Fighter is?? I would think you would have done this before making such a statement LOL!

I also don't think you know what's going on between Traditional Martial Artist and MMA Practitioners - I wanted to create something that even Traditional Martial Artist could wear that may look like MMA Clothing but have a more broad identity to it - that's basically the idea

Hey man, it's all good. We know we're not going to get positive feedback all the time, there's haters (not you guys who gave constructive criticism) out there that just seem to not like this type of designs, but there's a lot of people who do too. And to be honest I myself like the simple printing but was told by someone who does printing for UFC and TapouT who actually liked our designs that I should stick with the all-over type printing because it's huge right now.

Take care guys and thanks for the feedback!

 

[lindsayanng]

Negative feedback is NOT people being haters. Its people giving actual feedback. it DOES seem that all you want to hear is how "good" it is.

 

[completefighter]

Negative feedback is NOT people being haters. Its people giving actual feedback. it DOES seem that all you want to hear is how "good" it is.

Actually no, it's not. Sorry didn't mean to say "haters".

Solmu can you close this thread, I'm too busy to keep posting in here.

Thanks!