Our prices are inclusive of shipping.....we see 'T' shirts advertised for $21.99 then they add almost $10 for shipping.....that makes them even more expensive than ours......also if people are happy the spend $85 for a Basketball Shirt...then we believe $29.99 inclusive of shipping is a very reasonable price to pay for an original exclusive design......just our thoughts.....but we appreciate your input.
I will share my view on this...
Your primary goal is that customer puts that t-shirt in the cart. I will give you 3 examples:
1)your example: customers see 30 bucks worth shirt and it says: damn 30 bucks, a little expensive. And t-shirt don't end in customers cart
2)customer see 20 bucks t-shirt, looks like a normal price. Put it in the cart and makes all the info which are needed to make a purchase and comes to the last step where he see shipping is 10 bucks. He is in doubt. I made so many steps and now I will not buy? Or f*** it, i made so many steps, I am gonna buy this no matter what,cause I prepared my self mentally to make this purchase
3)The same like 2) with a little twist. After customer decide not to buy it, he gets a mail with a discount on shipment for let's say 5 bucks? And he comes back and buy a t-shirt and u make a buck and he gets a t-shirt
What I am trying to say is it is all about the strategy. Only you can decide which one is the right one for you, but your success will depend on that decision. Is it the right or wrong time will tell.