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Discussion Starter #1
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Interesting vid. But it certainly doesn't change my view of protecting IP for use on clothing brands. Clothing is a tangible object. If it's knocked off by someone else, whoever buys the knockoff doesn't need the original. So the clothing brand just lost a customer. But when Chris Brown's vid went viral, people still have to buy the song, album or tickets to a concert to see more. There's less risk of losing customers in that scenario. Also, there are differences between allowing copyright usage and allowing trademark usage. A trademark owner can forfeit ownership by not protecting their mark.
 

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Discussion Starter #3
O.K. turn that around and consider what you could do for some other protected property by raising the awareness of something held close. :)
 

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Oh, I agree that allowing something to go viral is a huge marketing push. If I have a vid of my brand, I would allow it. But for a clothing brand to allow others to decorate shirts with their IP would be a disaster.
 

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Discussion Starter #5
Like Chevrolet? :)
 
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