When it comes to t-shirt brands, it simply doesn’t get much more iconic than Fruit of the Loom, which is why it only makes sense that they’ve got a lineup of tees named just that: the ICONIC collection.

Originally launched in 2020, these high-quality ring-spun tees boast a soft and comfortable fit, along with the superior printability you’ve come to expect from Fruit of the Loom. With 27 different colors to choose from, unisex styles, and sizes ranging from Youth to 4XL, it’s easy to see these are no ordinary tees.

Here are five key ways these ICONIC tees live up to the name.

1. Super Soft Ring-Spun Fabric
One thing you and your customers will immediately notice about the ICONIC Tee line is just how soft these shirts are. And that all starts with how they’re expertly crafted: using 100% ring-spun cotton, with tight-knit, fine-gauge 30 singles yarn and a high stitch density to create a soft, smooth, and lightweight tee that feels just as good as it looks.

2. Exceptional Print Performance
The soft hand isn’t just for comfort. An average stitch density of 2,035 per square inch also provides the base for maximum ink coverage and detail retention when printing your favorite logo or design. Meanwhile, the fine-gauge yarn creates an unbelievably smooth surface for printing even the most intricate images. This means no matter what you throw on it—specialty inks, DTG, simulated spots print, discharge, or anything else—you can rest assured you’re getting print performance you can count on.

And, if you choose to print on Fruit of the Loom’s latest and greatest formula of black, called Black Ink, you’ll get the superior color contrast you’ve been dreaming of. Best of all, this extremely popular new formula is available in every size and style across the ICONIC Collection.

3. Modern Comfort, Classic Fit
Coming from Fruit of the Loom, you already know you’re getting a classic-fitting tee that looks great. But you may be surprised by just how comfortable and versatile these ICONIC tees are.

Made from sustainably-sourced USA-grown cotton, the entire line is super soft and lightweight at 4.6 oz, making it an excellent basic. Whether you’re looking for a more comfortable tee for work, or just spending quality time with family and friends, this “basic” tee is anything but. Simply put, the ICONIC line gives the classic tee a major upgrade.

4. More Styles Means More Choice
With four style options – Unisex T-Shirt (IC47MR), Unisex Long-Sleeve T-Shirt (IC47LSR), Ladies' T-Shirt (IC47WR), and Youth T-Shirt (IC47BR) – there’s an ICONIC tee for everyone, making it easy to find the right shirt for you and your customers.

Available in 27 great colors (more on those in a minute), the unisex tee boasts a seamless rib collar, shoulder-to-shoulder taping, two needle-hemmed sleeves and bottom, and is quarter-turned to eliminate center creasing, giving you everything you want from a classic-fitting t-shirt. And if you opt to go long-sleeve, you’re getting the same comfortable fit with 1x1 rib cuffs in 10 color options. With the ladies’ tee, you get a side-seam construction, making for a pre-shrunk shirt that’s more true-to-size, in 14 color options. The youth tee, meanwhile, is available in 8 colors with sizes ranging from XXS to XL. Plus, all four styles offer a tear-away label for easy relabeling and all-day comfort.

5. Deluxe Color Options
Comfort is important, but in order to make a tee truly iconic, it’s going to need style to match. From Earth Tones to Essentials like Black Ink, and so much more, you and your customers are spoiled for choice with Fruit of the Loom’s ICONIC collection, thanks to a whopping 27 colors to choose from for the IC47MR Unisex Tee, including heathers, basics, even fashionable overdyes.

Fun, laid-back resort-inspired hues like Scuba Blue and Sunset Coral will have you ready for your next trip to the beach, while trendy must-have colors like Mustard Heather will keep you looking stylish all year long. Then there’s the line’s great selection of tinted neutrals, featuring colors like Aqua Velvet Heather, Candy Hearts Heather, Oatmeal Heather, and Mint To Be Heather. Inspired by natural dyes and unbleached, sustainable textiles, these trans-seasonal, genderless color palettes are primed to be the next big thing in casualwear.

While there’s loads to love about Fruit of the Loom’s new lineup, if there’s one thing you need to know, it’s all right there in the name: these shirts aren’t just called ICONIC—they’ll make you feel iconic too. For a classic tee, what more could you ask for?

For more info on the ICONIC tee lineup, visit Fruitactivewear.com/ICONIC.

Sponsored by: Fruit of the Loom