These will be a (5) Color plastisol transfer. Full back with pocket front (fits on same sheet). These will be retailed to a customer with a business for employees, giveaway, etc.
Tshirt:$1.82 free freight
total cost=$3.82 for short sleeves
Total quantity of tshirts:150 (assorted short/long/pockets)
Design time was minimal, as they had decent PDF's and we just made slight modifications. Generally I try to make $.75/press on transfers as I can't expect to make as much profit with the time/labor savings of outsourcing transfers (we print in-house as well depending on the order). I save on transfers buying in bulk, so the $.75/press gives me a flat rate for labor, and the discounts on transfers/printing in house go to the customer.
So, assuming $.75/press we're up to ~$5.50/shirt. I really feel this is too low of a price considering market price of a 5 color front and back, with traditional screenprinting, would be probably closer to $8 for the front AND back (customer logo is really simple but setup weird, and requires all the colors to really look good). I'd like to price it around $6.50?
At 6.50 profit is ~$402. Press time should be ~3hours for front/back/folding.
Any ideas? I want to treat the customer right, but would like to be right under market, rather than extremely under market.