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5 color front/back pricing help

489 Views 4 Replies 3 Participants Last post by  HT67, 
H
These will be a (5) Color plastisol transfer. Full back with pocket front (fits on same sheet). These will be retailed to a customer with a business for employees, giveaway, etc.

Costs:
Tshirt:$1.82 free freight
Transfer:$2.00/ea
total cost=$3.82 for short sleeves
Total quantity of tshirts:150 (assorted short/long/pockets)

Design time was minimal, as they had decent PDF's and we just made slight modifications. Generally I try to make $.75/press on transfers as I can't expect to make as much profit with the time/labor savings of outsourcing transfers (we print in-house as well depending on the order). I save on transfers buying in bulk, so the $.75/press gives me a flat rate for labor, and the discounts on transfers/printing in house go to the customer.

So, assuming $.75/press we're up to ~$5.50/shirt. I really feel this is too low of a price considering market price of a 5 color front and back, with traditional screenprinting, would be probably closer to $8 for the front AND back (customer logo is really simple but setup weird, and requires all the colors to really look good). I'd like to price it around $6.50?

At 6.50 profit is ~$402. Press time should be ~3hours for front/back/folding.

Any ideas? I want to treat the customer right, but would like to be right under market, rather than extremely under market.
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thutch15
For 5 color 2 location I don't think you are far off. I am shocked you can do transfers that cheap. Also do you think 3 hrs is enough time to do 300 presses and fold?

For tshirts I would have been around $6.80 to $7 screen printing.
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thutch15 said:
For 5 color 2 location I don't think you are far off. I am shocked you can do transfers that cheap. Also do you think 3 hrs is enough time to do 300 presses and fold?

For tshirts I would have been around $6.80 to $7 screen printing.
Click to expand...
Transfers are cheap in bulk, not so much in small quantities, just like screenprinting :D

I like to offer my bigger commercial customers, retailers, gift shops, etc the option to rebuy and have REALLY fast turn around on the repeat/restock orders, so transfers are very handy. I'm simply not going to reprint a 5 color front/back in-house with small quantities, so transfers are the way to go!

Presses will take ~20 seconds including peeling/pressing per side. Including alignment of 10 seconds per side, should end up about ~1 minute per shirt. Shirts are folded in stacks by color/size/style, etc so not very time consuming. 1 minutes per shirt times 150 shirts is gonna put me close to 3 hours of labor. The time saved over 5 color front/back in-house is ridiculous!
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VBGrafx
I don't know your market.

Did you charge sep. price for layout and design?

But, I think that at 6.50, you may be too cheap.
I'd think you could be more like 10.00 - 11.00.

But if they are a good client and will repeat I could do, 8.00-9.00.
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VBGrafx said:
I don't know your market.

Did you charge sep. price for layout and design?

But, I think that at 6.50, you may be too cheap.
I'd think you could be more like 10.00 - 11.00.

But if they are a good client and will repeat I could do, 8.00-9.00.
Click to expand...
That price is all inclusive. No extra setup fees.
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