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I have a customer who is complaining about my pricing so I want opinions.
12000 stitch logo with puffed text
Hat blanks cost me $5.75 plus shipping

He ordered 30 hats. I told him $14 ea which I thought was low for that quantity.
 

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Puff costs more all the way around than flat embroidery. Puff material and more thread. There are always those who will think your prices will be too high. Frankly I would rather be going broke doing nothing than working my *** off.
 

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Seems like a great price. I'd be at $16.85/ea. I've never done puff before and am fairly new to embroidery. I'd mark up the hats 55% ($9.10/hat) and embroidery would be $5.75 for 12k then an added $2 for the puff.
 

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Your price actually seems a little low for puff. I get $4.25/cap from my wholesale client for caps with puff, regardless of stitch count. My customer turns around and charges $9 just of the embroidery and $8-$10 for the cap. He does a high volume and is actually the most reasonably price sporting goods stores in our area.

When figuring a price, the first thing you have to consider is how many heads are you working with. A single head will take a lot longer to do 30 caps than a 4 head.

Next is stitch count. Normal is $1 per 1000 stitches. That alone would make the price of the embroidery $12. Then, you need to add at least $2/cap for the puff and all the hassles that go with puff embroidery.

I know I shouldn't do this, but easy customers get a better price on large quantities than difficult ones.
 
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