I am seeing this more and more often. It is usually a screen printing business' that is home operated or operated by a college student who prints in their basement or studio apartment. They believe since they don't have as much overhead as a shop with employees, large equipment, storefronts, warehouses, etc., that it is okay to under price everything to gain customers.
It pisses me off, and I'm sure it pisses everyone off EXCEPT the end consumer. They just don't understand the chain reaction this causes everyone. We need to keep our industry prices steady, or soon everyone will be out of business (yes,...even home operated business', how are you going to pay your mortgage or rent, if your competitor bids $5.50 per print, you bid $4.40, so on and so on, soon you find yourself being only worth $0.05 per shirt since everyone is under-bidding.) It's called the toilet bowl effect.
All screen printers should have a meeting.
