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Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.



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Old August 12th, 2014 Aug 12, 2014 10:16:28 AM -   #1 (permalink)
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Default Website

Is a website really that important? I ask because the pics of shirts simply do not look very good on the website, yet look awesome in person.
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Old August 13th, 2014 Aug 13, 2014 1:33:00 AM -   #2 (permalink)
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Default Re: Website

It does if your doing an online shop, but if your just targeting your local area and have store maybe it is not needed if your brand is well known.
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Old August 20th, 2014 Aug 20, 2014 7:32:41 AM -   #3 (permalink)
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Default Re: Website

If your pictures don't look good, that's really what you need to work on. As far as business, people will be more comfortable with someone with a website. It just makes you seem more like a real business.
 
 
Old August 25th, 2014 Aug 25, 2014 7:38:58 AM -   #4 (permalink)
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Default Re: Website

Quote:
Originally Posted by UDesign
Is a website really that important? I ask because the pics of shirts simply do not look very good on the website, yet look awesome in person.
Hi Teresa,

You don't HAVE to have a website, but you do need a web address to put on business cards and flyers, etc to give the impression of having a "real business". Websites are pretty simple to get done, as long as you're not doing e-commerce you really just need a page with your contact info, what you do and a few images.

If you really don't want to go to that trouble, at least do a Google+ or Facebook page for your business.

I did this presentation some time ago about it. Maybe it will help: Marketing Your Custom T-Shirt Business - DTG Printer, Rhinestone Tees…
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Old August 25th, 2014 Aug 25, 2014 8:05:28 AM -   #5 (permalink)
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Default Re: Website

For me, a website is mandatory. I created a new subsidiary business under my main business. Registered the website just 2 weeks ago. Had visitors hitting the site the next day, and started to get orders on day #2 and every day since.

Downside of having a website is that it needs upkeep and a constant stream of updates. I like to blog on my websites, 2-3 times per week per site, with photos and special offers and reminders.

Many of my competitors put up websites that look great, but then they forget about them. Visiting a website that hasn't been updated in a year is not good for business. With my sites, visitors landing on the page know we're in business, know we're updating things, and can see a glimpse of the style of work we do. Photos don't show quality, but lots and lots and lots of photos show sustaining business. If people see that others are using you, they'll trust you more.
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Old September 13th, 2014 Sep 13, 2014 11:47:29 AM -   #6 (permalink)
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Default Re: Website

I think it's really important! Borrow an awesome camera and take some great shots - it pays not to scrimp on visuals
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Old October 28th, 2014 Oct 28, 2014 7:15:16 AM -   #7 (permalink)
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Default Re: Website

Yes, having a website is extremely important. Focus on getting higher quality pictures and keeping the website instead of ditching the website altogether. I can honestly say that if I come across a business that doesn't have a website (whatever the industry may be), that is typically a red flag to me.
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Old October 28th, 2014 Oct 28, 2014 7:23:07 AM -   #8 (permalink)
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Default Re: Website

I must ask a question that I haven't seen people mention before.

Do you take pictures of your t-shirts on a no head, no sleeve mannequin?

In my opinion, a mannequin is a must. It shows what the garment will look like when the customer is wearing.

Pictures that have a t-shirt on a hanger or on the floor will 100% not drive any sales.

Look into it mate.
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Old October 30th, 2014 Oct 30, 2014 8:14:18 PM -   #9 (permalink)
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Cool Re: Website

Yes! Websites are very important! Your website is the new Storefront. You can't have a sign on your shop and not fill up the store with merchandise right?

As for the Photos, There's just something special about walking up to a store and grabbing a shirt. you get to feel the product and try it on. Thats why online shops need great pictures! I have done product photography and know its all in the lighting. Either flat shirts or shirts on models, Lighting is key.

I would stay away from using mannequins to show your shirts. The mannequins can give you an idea what it might look on, But the fake body and plastic kill the feel of the shirts.
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Old October 30th, 2014 Oct 30, 2014 11:36:03 PM -   #10 (permalink)
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Default Re: Website

Quote:
Originally Posted by Creative Pile
I would stay away from using mannequins to show your shirts. The mannequins can give you an idea what it might look on, But the fake body and plastic kill the feel of the shirts.
I disagree, if you have an online shop then it is best to have a realistic view of what the shirt will look like when worn.

I have a background in web design/development (freelance), with a specialty in e-commerce.
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Old October 31st, 2014 Oct 31, 2014 1:51:25 AM -   #11 (permalink)
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Default Re: Website

What is your goal; to sell shirts or sell your brand?
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Old October 31st, 2014 Oct 31, 2014 6:15:55 AM -   #12 (permalink)
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Default Re: Website

Thats why I suggest using a real person. A model. Call all your friends and have them model for you. If you can't get your friends to model, at least don't use a mannequin without arms... the shirts look weird handing off the shoulders.

Quote:
Originally Posted by MetroMan
I disagree, if you have an online shop then it is best to have a realistic view of what the shirt will look like when worn.

I have a background in web design/development (freelance), with a specialty in e-commerce.
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Old October 31st, 2014 Oct 31, 2014 8:02:01 AM -   #13 (permalink)
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Default Re: Website

I would say it depends a lot on the size and scope of your business. I'm the graphic designer for a local T-Shirt shop, and all we use is Facebook. The vast majority of our business is walk-in, but Facebook brings in a lot of customers.
 
Old October 31st, 2014 Oct 31, 2014 8:07:16 AM -   #14 (permalink)
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Default Re: Website

I definitely agree! Walk-In traffic is the best!!! Having a shop with walk-ins can bring in lots a business if its a high traffic area.

Quote:
Originally Posted by HQCPSpecialTs
I would say it depends a lot on the size and scope of your business. I'm the graphic designer for a local T-Shirt shop, and all we use is Facebook. The vast majority of our business is walk-in, but Facebook brings in a lot of customers.
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Old October 31st, 2014 Oct 31, 2014 12:26:51 PM -   #15 (permalink)
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Default Re: Website

Well, looks like your site isn't up at the moment, so I can't say for sure what your images look like.

In general, the templates people commonly use have a puny little photo of each shirt that you then have to click through to eventually get to a photo that is large enough to see well. Skip the puny photos and have photos that allow you to really see the designs right on the first page.

Sounds like your business is about making custom shirts for customers (as opposed to selling your own designs), so I guess you would have examples of past work for customers?

A few shots of real shirts on real people are a good idea and really liven up a T-shirt page. Lighting is a key to good photos. If you lack the tools/skills to take good photos, hire a pro. Same goes for models, if you lack access to sufficiently "pretty" people to pose in your goods.
 






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