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How do they do that?

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  • 1 Post By webtrekker
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Old March 15th, 2019 Mar 15, 2019 6:24:45 AM -   #1 (permalink)
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Question How do they do that?

Hi again everyone,

As I said in the last post I made here, I do biker stuff. Few days ago I went to the Daytona Beach bike week rally. It's huge, over 500,000 bikers! They have tons and tons of big tent vendors selling thousands of different kinds of shirts and apparel.

Lady biker shirts with designs and rhinestones are very popular. Now that I have starting to do rhinestones I really looked them over good. One thing I noticed is that many of the lady shirts were nice with several screen print designs on the front, back and sleeves.

Then on top of those designs were matching rhinestone patterns, again on the front, back and even sleeves and around the neck. Making one shirt like that would take me 20 minutes using 6-8 designs. Yet they still were selling them for around 18 bucks!!

How the heck can they make shirts with so many designs and rhinestones for so cheap? Each tent had thousands of shirts all over. Do they get made in China with big machines that churn them out like that? No way I could make a shirt like that without charging 40 bucks or so. Your thought?
 
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Old March 15th, 2019 Mar 15, 2019 10:11:45 AM -   #2 (permalink)
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Default Re: How do they do that?

They are sourced in places where labor is cheap. They may also be printed prior to construction.
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Old March 15th, 2019 Mar 15, 2019 4:53:38 PM -   #3 (permalink)
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Default Re: How do they do that?

Yeah I do think they are bought pre-made. It's a bit depressing to see so much merchandise for sale. I mean, I could put everything I have built up in inventory over the last 10 years in one small corner of one of those tents.

Plus each vendor company has 4-8 tents all over the town and there are 5 or more companies. They set up all across the USA all year long at dozens of biker shows each year.

You see shirts that have fallen in the dirt getting stepped on, people scuffing up jackets they put on and so on. After each event they must throw away much more new merchandise than everything I have! Really puts my little tiny biz in perspective.
 
 
Old March 16th, 2019 Mar 16, 2019 2:20:20 AM -   #4 (permalink)
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Hi Bill. I'm not a biker, I don't sell shirts, and I don't do rhinestones!

However, I feel for you here. I make and sell products such as mugs for which competition is also fierce and dominated by the big, cheap guys. The only edge I've found is to PERSONALISE my items, something that the big boys tend to stay away from when stacking 'em high and selling' em cheap.

I realise this is difficult (but not impossible) to do at an event, but would give your products a unique selling point and you could command a higher price, which many folk seeking personalised items are prepared to pay, resulting in decent profits for fewer items.
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Old March 16th, 2019 Mar 16, 2019 8:45:26 AM -   #5 (permalink)
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Default Re: How do they do that?

to add to webtrekker's advice,
create your own unique artwork/designs that can be found nowhere else
 
Old April 10th, 2019 Apr 10, 2019 12:01:15 PM -   #6 (permalink)
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Default Re: How do they do that?

Thanks for all the replies, I did not get notified of the last few so just seeing this. Yeah custom designs and so on is the way to go when you can't compete with the big boys.

I have a unique retro brown buffalo hide leather vest made just for me and I can't keep it in stock. I'm adding it in a tall size too, which I am sure will sell out. Plus I'm making my own stone washed denim biker shirts and vest.

Designs I have a hard time coming up with as I have zero artistic abilities. But maybe if I can make unique clothing to put the normal designs on I can sell a lot that way as nobody else will have them. Thanks again everyone!
 






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