| | Re: How expensive is a "professional" heat press setup?
A swing arm heat press is a must tbh. They are a tad more expensive but not by much. You can pay more for temperature gauges, timers, larger platens etc. I started off with a GeoKnight JetPress 12. It's a great heat press for starters. Cheap price under £400 / $800
I have Epson printers because that's what dye sub favours. They make dye cartridges for a few models. The Epson 980 is a fantastic printer, very quick. I have two Epson 1520s for A3 prints. Big clunky old skool printer but does a great job.
You'll want a guillotine, some transfers, and grease proof paper it you are going the heat transfer route.