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Old July 15th, 2017 -   #5 (permalink)
Hotpuppy
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Default Re: Standard formula for wholesale and price breaks

Wholesale needs to be 2 keystone... or 200% markup.

So if they sell for $29 then you need to find a way to get to $10. That lets them sell some for $29 and the rest for $19 on clearance.

Personally, I think the sweet spot is a basic tee with a one color 2 location design for around $8. That gets them to a $16 to $24 resale easily and lets you make a few dollars which offsets finishing charges for size stickers and bag/fold.

Hopefully you are charging them for samples.