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Old September 26th, 2016 -   #8 (permalink)
Bunker
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Default Re: Traffic From Facebook but No Sales? What's your Conversion Rates?

Thanks all very good points. I am only offering the shirt in one color (heather gray) from sizes ranging from S-3XL. I need to check with the company that's printing them (real thread) to see if I can mix up the run with different color options. I think that would help as someone pointed out. Also for my next one before I place it in the site for sale, I'll poll my newsletter subscribers on get their feedback for colors and graphics. Maybe create an incentive for them by giving away a tee if they participate.

So far I've sold 4 from an email I sent to my followers on my social media channels that signed up to receive newsletters, a list of 75 folks. I launched my site/brand 5 weeks ago with my core product as higher end jackets. I am a retailer for a mfg of jackets. My brand is all about Made in USA and then I have a personal story behind my brand. T-shirts will be more of a secondary product.

I am having graphics designed by a graphic designer and by the time I include all my true expenses, it's coming out to $25 per shirt based off a min qty of 50. This includes $6 for shipping and then various other expenses. My shirts are costing around $13 bucks for a run of 50, Bella Canvas 3001U - Made in USA. Which includes inside label printed, graphic on the front, graphic on the sleeve and then a hem tag at the bottom of the shirt, fold and poly bag and shipped to me.

So my profit it around $9 bucks if I sell at $34. The sales price is $34 and retail price shows $42. I am positioning these shirts as limited editions. Selling 50 will make a profit of $450.

I need to work on getting my costs down so I can offer a competitive price point. I need to look at buying blanks from mfg and printing locally. Also I am assuming that t-shirt season is slowing down since fall is here. So I've got s few things working against me I need to work on.

Thanks for everyone's feedback.
 
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