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Old March 20th, 2012 -   #33 (permalink)
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Default Re: mPower or Neoflex???

I think you should consider more than just marketing up the ink cost. You have to look at the number of shirts you can realistically print an hour (one off vs. longer runs), the realistic number of shirts you are going to get orders for, your total investment into dtg printing (i.e. cost of the dtg printer, pretreater, ancillary equipment,...), all your other costs (i.e. ink costs, garment cost, rent,...) and what your desired return on investment is? Once you have the answers to these questions, then you will have the knowledge to establish pricing.

I suggest to dtg printers to reevaluate their pricing 1-2 times a year to make sure that your answers to the questions above are the same or if they have changed, you are aware of how that effects your pricing.

Just my opinion. Best wishes,

Mark E. Bagley, Esq. - GT Printer Accessories - www.garmenttools.com / Perfect Transfers - www.perfecttransfers.com