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Honest retail price for this zip jacket

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Old November 14th, 2015 Nov 14, 2015 7:42:59 PM -   #1 (permalink)
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Default Honest retail price for this zip jacket

What is an honest retail price for this jacket if i were to sell it at a place like zumiez, pac sun, tilly's, etc. http://www.alphabroder.com/cgi-bin/o...urrentColor=EB


I know of the typical retail pricing method but if this jacket is around $20 for production then i dont feel like it is worth $80 retail. I was thinking around $27 wholesale so it could be like $54 retail (with my logo of course). I'm just not sure if a jacket like this is honestly worth that much.
 
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Old November 15th, 2015 Nov 15, 2015 3:09:31 AM -   #2 (permalink)
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Default Re: Honest retail price for this zip jacket

double the cost price for retial seems reasonable for a hoodie jacket like that.
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Old November 16th, 2015 Nov 16, 2015 7:57:38 AM -   #3 (permalink)
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Default Re: Honest retail price for this zip jacket

Why are you worried about the retail price if your wholesaling? Its not your decision to make. The store you sold it to sets the pricing not you. But if you are asking if people will pay $70-80 for a $26 decorated garment the answer is YES. Heck even an undecorated garment sells. Unfortunately the store wont pay you that kind wholesale price when they can get that from another wholesaler for $8 bucks decorated.
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Old November 16th, 2015 Nov 16, 2015 11:28:20 AM -   #4 (permalink)
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Default Re: Honest retail price for this zip jacket

The reason I need to know the retail estimation price now is for my webstore pricing so that it stays somewhat consistent with what they are going to ask for, thanks for the input.
 
Old November 16th, 2015 Nov 16, 2015 11:54:05 AM -   #5 (permalink)
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Default Re: Honest retail price for this zip jacket

I would charge triple my costs. I can get that sweatshirt for under $15...add a few bucks for the decorating and shipping - call it $20...I would retail it for $50-$60
 
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