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[CLOTHING LINE] Traffic but zero sales :/

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Old July 2nd, 2016 Jul 2, 2016 8:12:22 PM -   #1 (permalink)
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Exclamation Traffic but zero sales :/

Hi, I just started up my online t-shirt store and have taken great pains to get a good site up and running. I believe I've got a great product but I'm just not getting the bare minimum traction I was hoping when I launched the store. (I've run some of the designs before about 2 years back and they did quite well back then so this adds to my confusion!)

After having the site up, I used Fiverr, Facebook & Google to route traffic and even though I'm getting hits, I'm not seeing any sales!

Can you guys share from your experience any common themes along which no-sale scenarios occur? (i.e., bad landing page, external payment processing, other reasons)

My store is up at https://www.skunkclothing.co/shop - Any and all constructive criticism is most appreciated because I'm getting a little perturbed by the results (or lack thereof) - HALP!

Cheers,
TJ
 
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Old July 2nd, 2016 Jul 2, 2016 11:04:21 PM -   #2 (permalink)
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Default Re: Traffic but zero sales :/

Like the CliCHE design. Clever.

Anyway, a few general thoughts:
- It is July. Not the best retail month of the year.
- In my opinion, it is hard and expensive to get people to ones own URL, and then to get them back again when they actually want to buy something for a birthday, or whatever.
- People can't search for what they don't already know about.

General suggestions:
- Etsy, eBay, Amazon have traffic from people looking to buy stuff.
- Have at least some designs on topics that people are actively searching for.

When you sold two years ago, what time of year did you launch? It might have been a more active time of year.

In any case, someone who clicks through on an ad was not looking to buy something, they were Tweeting or trolling on FB, or whatever, when your ad somehow caught enough of their attention to warrant a click. If you are stupendously lucky, they see something they can't live without or remember that they need a gift for uncle Bob. If you are just lucky, they bookmark your site AND remember to come back when they need a gift for uncle Bob.

It is July. We do not know when uncle Bob's birthday is, but Christmas is a long, long way off.


As to your site, I would crop the shirt images much tighter. No need for all that space around the shirt photo, so make it easier for them to see the details on a shirt/mockup.
 
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Old July 3rd, 2016 Jul 3, 2016 10:52:47 AM -   #3 (permalink)
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Default Re: Traffic but zero sales :/

The first thing I thought was that the site was still under construction. Attention to detail is the key.
1) on the blog page it says "our first blog". Either remove the blog from your menu system or actually make a few blog post
2) in the footer it says "foot menu" which is a only meant as a place hold that came with the template. Maybe change it to: More info, Other info or just remove the heading.
3) other than the first header, the others look like an unfinished design. It's almost if you put them up until you could finish the official ones. I'm speaking specifically about the 100% cotton and the vintage tees sliders. Add some background image to them or something.
4) just a suggestion: maybe put the size chart in the description of every shirt. Don't make the customer have to go looking for it. Don't make them have to email you asking you about it. Trust me... A number of people will totally miss it on the top menu. Others won't. So, don't remove it from the top... Just add it also to the product description.

I think you have some great looking shirts. It's just the site needs some attention to detail. That's all.



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Old July 10th, 2016 Jul 10, 2016 8:41:49 AM -   #4 (permalink)
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Default Re: Traffic but zero sales :/

Thanks for the honest critique guys! It was really well received and much appreciated!

This really helped better frame the paradigm for creating and marketing designs with my store. I'm currently working on a content calendar that I can blend into a publishing and production workflow to make the most of seasonal opportunities.

I've put together a new product listing here that picks up on the design zoomed view and mockup critique offered earlier.

Additionally, I've also fixed some of the following issues that were addressed:

Blog - Removed for now
Header - Adjusted with new graphics (problem is I'm having a hard time trying to come up with designs that fit well on responsive websites across multiple devices, got any best-practise advice here?)
Footer Menu - Adjusted. Still having the hardest time trying to get MailChimp to work, I'm using Shopify so one would assume it'd be an easy plug but not the case in my experience so far :/
Sizing Chart: Up on each product listing now

Update: I put up a new design and allotted some spend, haven't gotten any sales in yet and now looking to strengthen the analytics on my website (Google Analytics & Adwords) to understand where the traffic is dropping off. In your experience, do people have issues buying from websites that re-direct to external merchant payment processing pages? (I currently offer 2CheckOut and PayPal)

I am also running a facebook competition post with paid promotion and targeting audiences based on interests and buying behaviors. Granted, I'm only 36 hours into the campaign but would you guys have any learnings to offer in terms of driving sales?

Best,
TJ
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Old July 11th, 2016 Jul 11, 2016 9:37:46 PM -   #5 (permalink)
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Default Re: Traffic but zero sales :/

Quote:
Originally Posted by SkunkHQ
...In your experience, do people have issues buying from websites that re-direct to external merchant payment processing pages? (I currently offer 2CheckOut and PayPal)

I am also running a facebook competition post with paid promotion and targeting audiences based on interests and buying behaviors. Granted, I'm only 36 hours into the campaign but would you guys have any learnings to offer in terms of driving sales?

Best,
TJ
The original version of my hand-coded web site used PayPal, so people went off to the PayPal page as you say. I worried, as you are, that I lost some people with that. So I replaced that with a Big Cartel site (still using my own URL) that used Stripe right in the site. I didn't notice any change in sales, but I had so few that it would be hard to judge. That said, the new version of my hand-coded site will use Stripe, so one less thing to worry about.

The FB competition sounds interesting. Let us know how that works out

I killed my Big Cartel site and don't quite have my own code ready, so have been using only Etsy and eBay for most of this year. Stuff there gets some traffic just by being on there, so other than free social media stuff, I have not promoted it.

I did run FB ads for my own URL when I had Big Cartel. I saw traffic, but didn't lead to sales. But that was also before I had many designs up or had really thought about what designs one could effectively target with ads. It was also before I started making election related designs, which is something people are actually searching for.

When I have my own site up again in a few weeks, I'll consider my advertising/promotion options again. I don't know how valid this suggestion is, but I'll toss it out there for consideration: If you have a limited ad/promotion budget (like everyone, right?), it might make sense to focus on the times of year when one gets the highest return on investment, and just let the sucky months suck.

Try stuff. See what works. Keep learning.
 
Old July 11th, 2016 Jul 11, 2016 10:13:58 PM -   #6 (permalink)
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Default Re: Traffic but zero sales :/

Do you track your traffic to see where it is coming from? That crap on Fiverr usually is garbage, these guys buy clicks that are from all over and a lot of it comes from pop-up ads that the visitor is forced to click on before he gets access to his porn, or maybe it's safelist traffic where they get credit for clicking on links,these people have no interest in what you are selling they want their fix. Not saying this is what's happening but it could be. Make sure you are really digging into your analytics and see where the traffic is coming from and then also the average duration of your visitors.
 
Old July 13th, 2016 Jul 13, 2016 3:56:19 AM -   #7 (permalink)
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Default Re: Traffic but zero sales :/

We started using etsy, With the right keywords people will come, They also now offer custom sites, with their system called Pattern. Worth checking out.
 






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