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Your own brand & control of it

 
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Old November 24th, 2007 Nov 24, 2007 1:21:56 PM -   #1 (permalink)
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Default Your own brand & control of it

I own my own brand.
In a niche market, with good potential for wholesale sales.
I am a control freak !! And don't like the idea of some naff site selling my brand, so was just planning to sell my tees direct to the public only.

Which is best , 100% retail or part retail part wholesale???
 
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Old November 24th, 2007 Nov 24, 2007 2:08:21 PM -   #2 (permalink)
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Default Re: Your own brand & control of it

As a big fan of Johnny cupcakes i might have found the answer to my question myself !
Quote:
"As much as I wanted my shirts to be seen all over the world, I decided it would be best if I made the products harder to get by keeping them in a few cute stores."
......
 
Old November 24th, 2007 Nov 24, 2007 3:39:58 PM -   #3 (permalink)
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Default Re: Your own brand & control of it

I think there's a good middle ground - just be selective about who you sell to.
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Old November 24th, 2007 Nov 24, 2007 3:55:30 PM -   #4 (permalink)
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Default Re: Your own brand & control of it

I agree. You should never put your products into every store that comes knocking, ala Wal-Mart, but you do want your line to bee seen. If at all possible, try to interweave the stores that you allow your merchandise into with the type of market you are targeting in the first place. That will likely lead to a stronger impact on your line, as opposed to just throwing it out there every which direction.
 






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