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[CLOTHING LINE] Recommendations for Marketing/Branding Books?

 
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Old February 8th, 2014 Feb 8, 2014 9:20:49 AM -   #1 (permalink)
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Default Recommendations for Marketing/Branding Books?

Hello Hello,

I am new in the screen printing community and on track to be printing in about two months. I know marketing is 90% of the battle so does anyone have any rec's for good marketing/communication/branding books?

Thanks in advance?
 
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Old February 9th, 2014 Feb 9, 2014 4:12:20 PM -   #2 (permalink)
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Default Re: Recommendations for Marketing/Branding Books?

Some people like Guerrilla Marketing.
 
Old February 13th, 2014 Feb 13, 2014 11:25:22 AM -   #3 (permalink)
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Default Re: Recommendations for Marketing/Branding Books?

Marketing is a big, big topic. There are a variety of good online references you can start with before spending money at the bookstore. Try searching for "marketing tips," etc. in a search engine. Also, this forum has thousands of posts with marketing ideas that have been tried over the years, including feedback on what has worked, what hasn't worked, etc.

The concept:
Marketing - Wikipedia, the free encyclopedia

Have some sort of business plan in place.
Custom Printed T-Shirts Business Plan Sample - Executive Summary - Bplans

Examples of websites marketing tips and tactics:
How to Mass Market Your Own T-Shirt Designs | Chron.com

Tips | fashionmarketinglessons

Good luck!
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