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What you know now, would you buy the F2100 Again?

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Old March 17th, 2020 Mar 17, 2020 11:48:00 AM -   #16 (permalink)
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Default Re: What you know now, would you buy the F2100 Again?

Quote:
Originally Posted by gatorGRAFIX
i try never to run low on white ink. I almost always have extra white ink carts As soon as I open up new ones to use I order two more.

Gene, as usual, knows how to operate his business properly. Certain items should always be on your shelf, especially when having multiple printers. At a minimum you should definitely keep 2 white ink cartridges and a printhead cleaning kit on your shelf.

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Old March 18th, 2020 Mar 18, 2020 7:22:57 AM -   #17 (permalink)
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Default Re: What you know now, would you buy the F2100 Again?

I see a few guys saying DTG production is slow. True, that it is much slower than screen printing. The costs of ink make it cost prohibitive to do wholesale unless you are doing a huge volume to offset the cost.

We printed wholesale mostly for the past eight years but are shop is just not making the money we could. The high costs of ink and the slower nature.

We have recently been trying to do less wholesale and more retail sales. It has not been a easy transition. We have much slower sales this year but are profit is being maxaminzed much better. It will take a couple of years to transition over.

It is really the only long term survival of a small business DTG owner. You can buy one of these bigger industrail machines but they are to expensive for us.
 
Old March 18th, 2020 Mar 18, 2020 8:51:45 AM -   #18 (permalink)
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Default Re: What you know now, would you buy the F2100 Again?

I have been in the screen printing business for many years. I used to do a ton of contract printing. I finally wised up. The contract guys (ad speciality folks mostly) They want every thing now! They want it cheap! They want to stretch out the payment time forever!

My Dad told me once (and it's true I think) "Don't confuse being busy with making money". I was struggling to pay my light bill while have thousands every month on the books not even collected. I was working like a dog and most of the time I didn't seem to have a nickel in my pocket. This is my story anyways.

IN MY MIND THE AD SPECIALTY COMPANIES ARE THE ENEMY! They will undercut you. They will starve you. They will jump from printer to printer. They usually have no loyalty at all. They will be the first to erupt in anger when ever a problem with an order arises. Who needs them I say.

Now the only people that owe me are schools (large part of my business) on official Purchase Orders. They ALWAYS pay and most of the time within 15 days. Everyone else pays 50% up front and the rest of the balance when they get their stuff. I have been doing it this way now for many years now and for me it works great. If your stuff is good - DO NOT GIVE IT AWAY. If your stuff is good - THEY WILL COME.

In my shop the DTG isn't my only source of income. Yes I do have three DTGs (thanks to the help of a few good folks who will remain un-named) I just purchased a 9/10 Anatol Volt automatic a few months ago (shout out). We also do vinyl and team lettering too.

I have options and when a customer comes in with an order I weigh out those options to give my customer the very best and how to make the best profit. The DTGs will get the orders with extravagant artwork or small runs and the automatic will get the solid color stuff or big runs.

I just don't think that a DTG printer works in a market where you are doing contract printing. If you MUST do contract printing get a manual printer and convince your "wholesale" customer how awesome 1 and 2 color jobs are.

Last edited by gatorGRAFIX; March 18th, 2020 at 12:28 PM.. Reason: I can draw pretty well but my spelling sux!
 
 
Old March 18th, 2020 Mar 18, 2020 10:00:12 AM -   #19 (permalink)
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Default Re: What you know now, would you buy the F2100 Again?

I can relate to this story. Same with us, I like the quote your father said. Being busy does not mean you are making money.

I finally wised up last year after I made six figures in sales but only made about 30 percent in profit. My goal has always been at least 50 percent.
Businesses always owed us money, while we struggled with the day to day cash flow.

We have one DTG printer. We also sublimate and do promotional products and have partnered with a couple of local screen printers who do not want to buy DTG machines.
We focus now on small retail type runs that maxamize profit. I have been doing this for nine years now and can write a book on small business, especially one involving DTG printing.
 
Old March 18th, 2020 Mar 18, 2020 12:27:57 PM -   #20 (permalink)
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Default Re: What you know now, would you buy the F2100 Again?

I always run a profit margin of 50% or higher. You just have to learn when to say no at the appropriate time.
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Old March 19th, 2020 Mar 19, 2020 1:58:52 AM -   #21 (permalink)
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Default Re: What you know now, would you buy the F2100 Again?

We have also for the previous three years, until last year. Our sales went up but are profit went down to well below 50 percent. Last year was more like 30 percent.
We have become more picky this year and are doing much less contract work. My expenses are already down over 5000 for the first quarter. My sales are down but it is a wash with the reduced expenses. I'm keeping more of what I do make.

DTG printing is a tricky operation. It takes a long time to idenify the sweet spot with the machines.
 






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