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April 21st Google Update

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Old March 16th, 2015 Mar 16, 2015 2:47:12 AM -   #1 (permalink)
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Default April 21st Google Update

I've not seen this discussed here even tho it's all over the internet.

From The official Google Blog

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Basically, if your site is not mobile friendly then get something done about it quickly. Take the Google test here: Is your site ready?
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Old March 16th, 2015 Mar 16, 2015 3:49:23 AM -   #2 (permalink)
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Default Re: April 21st Google Update

Posted by someone in the comments section...

Just to clarify a point that seems to be widely misinterpreted: “This change will affect mobile searches in all languages worldwide. ” If you have people trying to search for your content from a mobile device, your SERP position in a mobile browser will be lower if Google considers your page unfriendly. But reading this literally, if you have a site Google doesn't deem as mobile friendly, but most of your traffic comes from desktops, the SERP position in a desktop search would seem to be unaffected.
 
Old March 16th, 2015 Mar 16, 2015 4:01:06 AM -   #3 (permalink)
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Default Re: April 21st Google Update

50% of searches are from mobiles, it will be even higher by the second quarter.

I wouldn't want to lose that traffic...
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Old March 16th, 2015 Mar 16, 2015 4:25:28 AM -   #4 (permalink)
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Default Re: April 21st Google Update

Quote:
Originally Posted by TPrintDesigner
50% of searches are from mobiles, it will be even higher by the second quarter.

I wouldn't want to lose that traffic...
50%? Where did you get that number from? If true...lots of sales lost for those unprepared.
 
Old March 16th, 2015 Mar 16, 2015 4:38:25 AM -   #5 (permalink)
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Default Re: April 21st Google Update

Quote:
Originally Posted by marzatplay
50%? Where did you get that number from? If true...lots of sales lost for those unprepared.
Mobile-Search-Will-Surpass-Desktop-2015

Matt Cutts predicted it early last year.
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Old March 16th, 2015 Mar 16, 2015 5:14:26 AM -   #6 (permalink)
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Default Re: April 21st Google Update

Did a test and it appears Deco Network and Inksoft are not mobile friendly solutions apparently.
 
Old March 16th, 2015 Mar 16, 2015 9:32:30 AM -   #7 (permalink)
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Default Re: April 21st Google Update

Cool that they provide that testing page.

I do a little web development for friends, and one has been very concerned about whether his site would show up in mobile searches ... he knows nothing about this sort of thing, so I guess he must have heard some doom and gloom blather in the media about this coming change by Google. Anyway, I ran his URL against the test page and it is perfect. It is mostly just a matter of detecting the screen size and switching between a mobile oriented and a computer oriented CSS as needed (which is about making sure stuff fits on the screen and hiding anything for which that is impossible).

Thanks for the heads-up! My friend would have continued to panic for no reason had I not seen this post.
 
Old March 16th, 2015 Mar 16, 2015 9:42:20 AM -   #8 (permalink)
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Default Re: April 21st Google Update

We use the Opencart/Journal framework for shirttools which is responsive and passes the test. For my other sites I use Bootstrap which is just awesome for building responsive sites from scratch.

Twitter Bootstrap
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Old March 17th, 2015 Mar 17, 2015 8:53:09 PM -   #9 (permalink)
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Default Re: April 21st Google Update

Mine passed! Thanks for heads up
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Old March 19th, 2015 Mar 19, 2015 6:08:07 PM -   #10 (permalink)
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Default Re: April 21st Google Update

I received an email from Google Webmaster Tools today saying that I need to fix mobile usability my site. I'm not too worried because most of my users are desktop people but its definitely a concern. I plan to move to a mobile-friendly template sometime.
 
Old March 19th, 2015 Mar 19, 2015 6:45:31 PM -   #11 (permalink)
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Default Re: April 21st Google Update

Thanks for the reminder!
 
Old March 19th, 2015 Mar 19, 2015 7:52:25 PM -   #12 (permalink)
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Default Re: April 21st Google Update

We're using shirttools and we just passed the test, thanks Dean!
 
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Old March 20th, 2015 Mar 20, 2015 11:13:30 AM -   #13 (permalink)
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Default Re: April 21st Google Update

Thanks for this. I checked all of my sites also. They are mobile friendly.
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Old March 20th, 2015 Mar 20, 2015 11:36:36 AM -   #14 (permalink)
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Default Re: April 21st Google Update

I'm good!

In the metrics of my site management I can actually see mobile views and desktop views separately.
I'm using Square-space.
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Old March 22nd, 2015 Mar 22, 2015 10:17:52 AM -   #15 (permalink)
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Default Re: April 21st Google Update

Just a heads up, the Google link checks a single page and not the whole site.

You need to make sure each page passes. Many of us have embedded distributors catalogues via an iFrame which can screw things up. You might also have wide images, for instance on a gallery page so be careful.
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Last edited by TPrintDesigner; March 22nd, 2015 at 11:24 AM..
 
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