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Tournament Shirt startup

 
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Old August 22nd, 2018 Aug 22, 2018 8:42:32 AM -   #1 (permalink)
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Default Tournament Shirt startup

I am planning on starting a tournament shirt business and am looking for input on how you approached schools/clubs. There seem to only be a few business that do this locally and all are mom&pop. Also, Id like to separate myself from the others in a way and I was thinking of giving back a percentage to the school. Is that typical? Am I making a mistake? Any help/advice is appreciated!
 
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Old August 28th, 2018 Aug 28, 2018 5:49:17 PM -   #2 (permalink)
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Default Re: Tournament Shirt startup

Hi Tierra,
I am in the same boat with you. I think it's a good idea to give back something but I think it will work best in private schools since it is easy to tract who is the PO In-charge. They might ask you to give more discount on their purchase or maybe turn it into extra items instead of a cash value return. Just like you, I will do more research about this and I will surely get back to you when I have it!


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Old August 29th, 2018 Aug 29, 2018 12:47:24 PM -   #3 (permalink)
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Default Re: Tournament Shirt startup

The best person to ask this of is the school themselves. Be advised the school/church market is typically very close knit good old boy market. That may be why there are only a few doing it in your area.
 
 
Old August 30th, 2018 Aug 30, 2018 12:40:23 PM -   #4 (permalink)
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Default Re: Tournament Shirt startup

Try meeting the PTA and maybe make Spirit Wear shirt for a mom or 3 that has a kid on a team. Mom on the front and the kids name and number on the back. In Glitter if you cut vinyl. Or the cheer coach would work.
 
Old August 31st, 2018 Aug 31, 2018 4:15:27 AM -   #5 (permalink)
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Default Re: Tournament Shirt startup

The problem with this whole idea is that so many of the schools already have parent organizations that source out these shirts to someone they know and they have used them for years OR they do them in house in their graphics department or in the high school graphic arts department. I am a teacher in the high school and that is what happens in our district as well as districts in the area. It's really, really tough to get into this space.
 
Old September 3rd, 2018 Sep 3, 2018 6:02:51 PM -   #6 (permalink)
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Default Re: Tournament Shirt startup

You have more competition than you know about. Most schools and clubs have someone juiced in or are going through an online site. Getting in tough if you don't know someone. Sometimes they will have an annual vendor event that you can pitch to them. Unless you are on the inside it is unlikely to get in.

You really need to develop a marketing plan before you do anything. An assessment of the competition and the customers and who they buy from. Contact the coach or booster president for info. Contact the school district for an application to become a vendor. Nothing is a substitute for cold calling.

Good luck. We have over 40 clubs and schools and they are a consistent flow of business. They were all acquired through either a cold call or a reference from a current customer. Once you have one, the rest will follow.
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Old September 4th, 2018 Sep 4, 2018 6:08:44 AM -   #7 (permalink)
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Default Re: Tournament Shirt startup

So now they know you and you are their friend.

Beginning, is half done.
 






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