 Re: Test run into the business.
It's really dependent on area. I suggest picking up a copy of the Sign Contractor's Pricing Guide. This book is probably available at your local signage supply place, otherwise you should be able to find one online that has it in stock. The pricing to me is too high for my demographic, but I still have it and sometimes refer to it if it's something new or outside my comfort zone. It covers banners, vehicle decals, and a few other things. Some folks stick closely to its prices.
I always determine the complexity of the job first: Am I printing or just cutting, am I laminating or clear coating, am I applying to a substrate, is it my substrate or the customer's, am I doing the install if it's an actual sign. All of these of course change the price and my labor involved with it. | 
