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ladyumbrella · October 14th, 2009

Hi all,

I've just started a facebook ad campaign to try get some more fans for the fanpage..I'm doing this primarily because I got a coupon for some free ads and to experiment to try see what might work at a later date when our store is live..

Its only been going 2 days but so far the CTR is absolutely horrendous. I did anticipate it to be poor (as I have never clicked on a facebook ad myself and assumed that lots of others would do the same) but the current rates are shocking or at least I think so...

Impression 76,278 Clicks
55 CTR 0.07
...or does that seem about par for the course? I will try different variations of the ad but am just blown away by how low it is...the other side of the coin though is that when people do click on the ad about 30% "fan up" - would this be a good conversion rate?

Anybody else have an ad campaign on facebook? How is it going for you? what did you do to improve?? Thanks..

Retro Campaigns · October 14th, 2009

Yeah, that's not great. How are you targeting your audience? Is your ad eye-catching with interesting text?

Also, are you using CPM? Do you mean 30% is your Action Rate?

ladyumbrella · October 14th, 2009

Hi, targeting via keywords and location, keywords being the likes of clothes, clothes shopping, designer apparel, designer clothes, fashion, fashion design, fashion lovers, fashion shop boutique, ladies, online shopping, ropa, shopaholic, shopping, shopping for clothes, shopping online, tshirt and tshirts. Targeting females based in Ireland, Engand and USA..

The 30% action rate is once someone clicks on the add they then become a fan..

The attached is a preview of the ad, any suggestions appreciated...

chobay · October 14th, 2009

Quote:

Originally Posted by ladyumbrella


	Hi, targeting via keywords and location, keywords being the likes of clothes, clothes shopping, designer apparel, designer clothes, fashion, fashion design, fashion lovers, fashion shop boutique, ladies, online shopping, ropa, shopaholic, shopping, shopping for clothes, shopping online, tshirt and tshirts. Targeting females based in Ireland, Engand and USA.. The 30% action rate is once someone clicks on the add they then become a fan.. The attached is a preview of the ad, any suggestions appreciated...

Hi, keep in mind the impressions are placed based on your keyword's matching keywords on the fb user's info page. I think your keywords are kinda broad. So a man with 'tshirt' somewhere in their profile might get an impression, but your ad says "new women's fashion" etc. A guy that see's that ad won't be interested at all, IF they even notice the ad.

I like the text of your ad, but not sure that the image is eye-catching enough..

ladyumbrella · October 14th, 2009

Would guys see the ad though even though I have selected to only target females? Any ideas for different image then? We had our logo (like my avatar) but changed it to see if it would help get more clicks..

Retro Campaigns · October 14th, 2009

I think it looks good, but in my opinion there is room to improve. For instance, at a glance it's hard to define what's in the picture. Can you take out the lady umbrella and just use that as an ad design? I think that would look really cool, and would stand out a lot from other ads.

For the text, Facebook can get fairly finicky about punctuation in ads, but I think you could do with an exclamation point in there. Also, I would trim the text down considerably. I don't know, something like:

"Why is everyone talking about Lady Umbrella? Click here to check out the hottest new t-shirts!"

I checked your site and I see that your shirts are designed by a Spanish artist; that's a way to go when doing an ad:

"One of today's hottest Spanish artists now on fashion tees!"

Then separately do one promoting a contest, and a separate one for the discount.

I like to develop several different styles of ads and spend a little bit on each so I can gauge what works and what isn't doing anything.

With regard to your key words, the problem is going to be that they are so necessarily broad that your bid is going to be competing with tons of other bids for similar ads. Which means either you're going to have to start spending a ton per bid, or your ad just isn't going to show up.

When you are creating your ad, try for fewer potential viewers. It doesn't sound like it makes sense, but it does. For instance, maybe target college-age women who live in Manhattan (with other fashion key words) and put something in the ad about city nightlife. That sounds dumb, but you get the idea.

Think about other things that your potential buyer might be into. You can even search for shops similar to yours and use that name as a key word. What about TV shows that deal with fashion? Movies? Magazines? These are all potential key words.

I know I sound like a big know-it-all, but I don't mean to. I've just spent a lot of time on this crap. As a matter of fact, no one is really an expert on Facebook Fan Pages/Ads, because it's a) very new and b) constantly changing.

edit: one more thing - does your ad lead to your Web site or your Facebook page? You will get a higher CTR if you lead them to your Page rather than your site, which if you're still trying to build your audience isn't a bad thing.

ladyumbrella · October 14th, 2009

Hey, thanks for that, some good points...will get them in action now and see what happens...I'm trying to go for just one ad at the minute though to keep the costs down - I've set myself a paltry 10e daily budget (about $14 maybe) so that I don't burn through my free coupon in jig time. I could see facebook advertising getting extremely pricey extremely quickly..

I do like the "Why is everyone talking about Lady Umbrella? Click here to check out the hottest new t-shirts!" line, will get that up and running now I think...also like the idea about pushing the Spanish element..lets see if there is any success..

One point I'm not clear about though regarding the image - you say take out the LadyUmbrella? what do you mean by that? take out the chick (Elena) and just leave the t-shirt graphic or the other way round?

Again, thanks for the advice and you're more a know it all than me so keep it coming..

Retro Campaigns · October 14th, 2009

I didn't explain that well but what I meant was, take just the lady (I copied a pic from your site) and have her against either a light background, like maybe the beige there, or do a strong black outline around here and just have her on a white background.

oh also, when I say spend a little money on each ad to try them out, I really do mean a little. If you target specifically with a captivating ad, you'd be surprised what you can do with even just $5.00

ladyumbrella · October 14th, 2009

A-ha, now I see what you're talking about and I like it...and ye, I suppose like, if I'm getting 40,000 impressions but none or clicking through I should throttle back the budget and aim to get like 15-20% click through...

What you think about the attached as an image? This marketing world is a different sphere to what I'm used to operating in so really do appreciate your input...

Retro Campaigns · October 14th, 2009

Happy to help!

I like it, though you might edit out the Web site address at the bottom; it's a little fuzzy from a distance. Or maybe you can clean it up a bit in Photoshop and it will look better.

ladyumbrella · October 14th, 2009

...and great minds think alike - we changed it slightly..we'll run with this for a while and see what happens...thanks again for your help...

Also...any other advice, input, suggestions still warmly welcomed...

Retro Campaigns · October 14th, 2009

I like it!

ladyumbrella · October 15th, 2009

Ok so, figured I'd update you all...sadly no tales of a rampaging success though, rather a decline in clicks....the ad I used for today is the attached..I was hoping for an improvement (thought things could only improve) alas no...the stats make for some grim reading..

Impressions 25,357 Clicks 8 CTR 0.03

To date the most "effective" or least terrible ad was the first one which just contained our red umbrella logo...perhaps red is a key thing...

Anybody run a successful campaign (or a campaign better than mine) like to share tips/tricks/suggestions/ideas...I'm all ears..thanks...

Retro Campaigns · October 15th, 2009

Well that sucks. Sorry to hear it. Did you edit your key words?

edit:

Also, can you learn anything from your insights page that could help you narrow down your targeting? Like are your fans primarily from X country and between the ages of X-X. You could try targeting specifically to that demographic.

ladyumbrella · October 15th, 2009

Keyword wise yes - I reduced them..the ad was running with the following keywords: clothes, clothes shopping, fashion, fashion lovers, online shopping, shopaholic, shopping, shopping for clothes, shopping online, tshirt or tshirts and targeted at females over the age of 18 in Ireland, England and USA.

From our insights well we have fans from all over. Our biggest percentage come from Ireland at approx 30% and age wise its 18-35 that are the hot zones...I currently have the ad set to those over 18 but shall but a cap on it - good idea..

I think I might revert to the red umbrella logo - maybe the red is more eye catching and its random enough looking to spike the viewers interest...might also mention competitions/discounts in the text again...any other suggestions?

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