Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy
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Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy
Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy
Yes the economy has seen signs of improvement but nobody is in the clear just yet. Clothing retailers and brands across the globe have felt the effects from what has occurred over the last year and a half. Lots of clothing lines are thinking of ways to shave costs right now just to keep their head above water. Most of you will be tempted to make drastic changes but remember that decreasing the quality of your product in order to save some money will be detrimental to your brand in the long run.
As a clothing brand owner you will be enticed to plunge in quality with your clothing items knowing you can save a few bucks per piece, is it really worth it? Take a step back and think about what this can do for your brand in the long run. Sure you might be able to see some short gains quickly but over time even your loyal shoppers will abandon your product. There is most likely a good reason why they became loyal shoppers in the first place, because they loved your clothing. Do you know how difficult it will be to win these customers back if they leave due to shotty material used for your tees or other clothing items? It is not easy to keep a commodity selling in rough times but it is important as a designer and clothing entrepreneur to continue to stay true to your word even during a recession. There are other creative ways to shave costs for your company but your product is your golden egg and once your customer feels that they have been cheated it will take double the cost to actually get them back. As an entrepreneur you will figure out where to shave these costs in other areas. Most of the time when a customer leaves because they just washed your tee and half the screen is faded out they will not come back no matter how much new marketing you throw at them. Remember, don’t piss where you eat.
The internet has allowed everyone to have a voice and you better believe that a few customers who feel your product has gone downhill will kick and scream online through one of the many outlets available. When consumers make a decision to start spending again they will keep in mind the brands that they trusted. All it takes is one or two bad experiences shopping and many will turn towards your nearest competitor. Don’t give them a reason to head in the other direction. It is all about the fine points that keep customers coming back to your brand. There are some products that consumers will continue to purchase even when times get really difficult because of the fine points. Some customers know that no matter how bad things get they will still enjoy buying themselves a new t-shirt to put on their back from your brand. As long as you keep these customers happy your brand will continue to grow. Continue to keep your customers blissful through this period of time and when things get well again their devotion will tag along as well. By focusing on growing your clothing brand through any means possible and by keeping things distinctive your brand will thrive during dreadful economic times. As a business owner you need to keep things moving forward at all times, stalling never leads to anything good. If a products packaging could get your shopper excited and smiling before they unwrap the package than you’re that much closer to having a lifelong customer. For any company who sells a commodity like t-shirts you have to figure out ways to really stand out from the crowd. The more you stand out the higher your chance of surviving any downturn in the economy.
Re: Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy
Yeah we use a high end tee and do a lot of customization on the tee. Large front screens, one upper back and inside screen. Plus the packaging is really fun so our customers don't mind spending a few extra bucks.
Re: Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy
Quote:
Originally Posted by BostonKnucklehed
Yeah we use a high end tee and do a lot of customization on the tee. Large front screens, one upper back and inside screen. Plus the packaging is really fun so our customers don't mind spending a few extra bucks.
Can you add something about brand's packing(Custom packing i mean)?...few snaps or source(via PM or here?) i am about to start my own so.
Re: Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy
Just search around online for companies the print on shipping boxes. You don't have to over think it either. It is all about getting creative. There are really nice ways to customize your packaging on the cheap just by getting creative. Make your customer smile before they open the package and while they are opening it. You will build nice loyal customers that way.
This is a discussion about Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy that was posted in the T-Shirt Marketing section of the forums.
Don’t Sacrifice the Quality of your Clothing Brand Because of the Economy 
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