Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
I was wondering people thoughts on using iphone apps to promote their company? I just released one in conjunction with my brothers app company and wanted to see what peoples thoughts are. I also will be checking back in to let you guys know how things have worked for me and such. Here is the app link, it is free , so I hope this doesn't go over as just promotion since I think its a solid example of new media marketing. iTunes Store app link
i think its awesome if you can get the app made... you have a unique idea but how do you get ppl to know of it and download it? should that effort be put into promoting the clothing instead of the app?
__________________ WITHINDUSTRIES Wear It. Think It. Be It.
I'm always brainstorming on clever ways to market my brand. I thought about an iPhone app but decided it wouldn't be worth it. Developing an app is no easy task. But the difficult part is coming up with an App that would promote your brand, but not just be totally useless. The only idea I thought of would be an App that pulls in pictures of cool shirts from a database with information about the cost, brand, link to purchase, etc. And you could hit a button to load a new shirt. Making it random but coded so that it pulls shirts from your brand frequently. Another problem with App development is that it's kind of hard to put the word out about it. If your App has a ton of downloads then it's easy to find but if not, it's buried amongst the other 90 jillion Apps out there and completely impossible to find.
I was going to get into iPhone development a while back. Bought a few books and started teaching myself Objective C. I was going to purchase a Mac Mini since those are the cheapest Macs available but decided against it since I'm on a tight budget. I really wish there was a way to develop iPhone apps on Windows =/
i think its awesome if you can get the app made... you have a unique idea but how do you get ppl to know of it and download it? should that effort be put into promoting the clothing instead of the app?
Its downloads have been going pretty well. I am promoting it through my twitter, facebook and all the usual channels. This is also promoting my clothing through another channel. Give my customers and friends something unique and try it out. Its been weird tracking results, but my views through the iphone as analytics says are going well ,so something is working.
Using Iphone Apps for Marketing? Thoughts 
