Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
So my girlfriend and I decided to start a small clothing line focusing on vegan shirts. We have a few shirts made it now we just need to find a good way to reach out to people. I've been on vegan messageboards posting my link around but that's not really giving me the exposure I'd like to see. Any tips of how to reach out to the select group of people?! Thanks
Other than posting on message boards have you done any other marketing? Do you have a stat counter on your site to see how much traffic you are getting or is no one visiting the site? Also have you posted your site in the site review section here for a critique as it may help if we can take a look at your site.
Other than posting on message boards have you done any other marketing? Do you have a stat counter on your site to see how much traffic you are getting or is no one visiting the site? Also have you posted your site in the site review section here for a critique as it may help if we can take a look at your site.
Katrina
Well we just set it up two nights ago and haven't figured any other ways out yet. Hence why I'm here! the site we're using for right now is vegheadz.bigcartel.com I plan on upgrading to a better site very soon so hopefully that will help some.
Well we just set it up two nights ago and haven't figured any other ways out yet. Hence why I'm here! the site we're using for right now is vegheadz.bigcartel.com I plan on upgrading to a better site very soon so hopefully that will help some.
Bigcartel is a good start and if you no a bit of coding you can set up a great site using BC.
As far as the website I would keep working on it. When you upload your images, I would go with a uniform look. You have one real photo and one mock up, I would pick one style and stick with it.
I saw a show on TV about the 10 best Hamburgers in the US. I think it was on the travel channel. Anyway, one of the top ten was a veggie burger in a quaint little restaurant in CA. Have you considered running a google search for the top vegan/vegetarian restaurants and promoting some point of purchase sales?
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Tim Dunham, Workhorse Products
800-778-8779,
As far as the website I would keep working on it. When you upload your images, I would go with a uniform look. You have one real photo and one mock up, I would pick one style and stick with it.
JMO
Katrina
Thanks a lot! And I plan on taking the actual picture of the second shirt today. I appreciate the help!
Have you tried your local market? Getting feedback from the people who will actually be wearing your shirts is priceless. Try the local restaurants. Ask lots of questions. And, I think you said you set your site up 2 nights ago? I would let it soak a while. It may take time. Good luck with it.
I tried to go link to your site, but I can't find it. Did you just start trying to market it? One thing is don't forget to wear your shirts... especially when you go out to eat vegan.
Good luck, Joe! I hope others notice you, after all, everyone there will be into the same thing you are.
If you get some rave reviews, let us know how it went. We'll be happy to hear it, and plus, it could help someone else to know that this thing really can work!
Are you posting on vegan forums/messageboards everyday or frequently?
Just done a quick check and www.veganforum.com is uber popular. (Most visitors online ever is 1751) wooooooooooooooooooooooooooooooow! (T-shirtforums most visitors online ever 458).
You should be spending some time over there. Get in contact with administrator and see about promoting/sponsoring or organizing some kind of contest/or giveaway.
Start a vegan blog if you havn't already! Post about what you are up to, recipes, benefits of vegan, all things vegan!!!!!!
Where your t-shirts everywhere you go - Get your friends to wear them too.
Approach local vegan groups sponsor events, giveaway tee's, hand out flyers with your website details (maybe include a great vegan recipe on the back).
Marketing doesn't have to be expensive, check out the guerrilla marketing posts in the marketing section.
Giveaway recipe cards with purchased tee's.
Start using social media if you aren't already, veganize that.
There are loads of vegan restaurants everywhere, find some and let them know what you do, ask if you can leave some cards/flyers that people can pick up on their way out or maybe in the menu holders (so people can read them while they wait for their food). Ask for some great recipes or get the recipes of popular dishes and use them on promotional material.
I think first i would focus on some BRANDING (a bit of personality) cos i don't see that on your website. You need to stand out from your competition and you don't at the minute. I don't think i will remember you tomorrow when i wake up. Look up branding in the marketing section, try and come up with a cool logo, inject a bit of life into your brand.
You are half way there, you know who your target market is, now all you have to do is find out where they are, and get your brand in their faces.
You have an amazing target market, it's massive and it's growing bigger by the day (well it is in the UK, don't know about anywhere else), use your imagination, the possibilities are endless.
There are many many posts in the marketing section of this forum about promoting/marketing yourself and your brand, all you need to do is VEGANIZE them. More importantly work on some branding A.S.A.P!
I tried to go link to your site, but I can't find it. Did you just start trying to market it? One thing is don't forget to wear your shirts... especially when you go out to eat vegan.
Too funny Kelly. This brings up a good point. A big chunk of my business consists of commercial printing. We are asking our customers to promote their name by placing orders for tees, caps, you name it. Sometimes we neglect to promote ourselves. I have 1 cap that has my logo on it, and no tees with my logo on it. I need to do what I'm asking my customer to do. And in your case Joe, you need to wear what you want your customers to buy - v-shirts (get it - v as in vegan).
I made a blog and have fancied it up a bit but still plan to do much more with it ... ! I'm going to keep it updated daily and will post the link around everywhere possible! Also I gave a few friends some shirts so they can help promote it! Everyone's been extremely helpful and I appreciate it very much! thanks!
Last edited by Girlzndollz; August 21st, 2009 at 10:30 PM.
Reason: Removed url per forum guidelines. Pls feel free to add the website to the signature line. Thank you.
Having trouble promoting vegan clothing line 
Too funny. 
