Hi, Unregistered. | Today's Posts

T-Shirt Forums
User Name
Password

Need to Register?

Forgot Your Password?

Site Navigation


More Info

+   T-Shirt Forums > T-Shirt Selling > T-Shirt Marketing
Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

My adwords experience



 
LinkBack Thread Tools Search this Thread
Old August 31st, 2005 Aug 31, 2005 3:20:54 PM -   #1 (permalink)
T-Shirt Lover
T-Shirt Aficionado

Bougie's Avatar
 
You can call me: Richard
Member Since: Jul 2005
Location: Southern California USA
Posts: 199
Thanks: 0
Thanked 5 Times in 5 Posts


Default My adwords experience

I set it up with a not-very-common phrase and I set the bid at 1 cent cuz I figured I wouldn't have to bid more. I wait 24 hours and my ad is still not showing up. Then I check it out and it says "you must increase your bid to 20 cents to activate." Why 20 cents? Because they decided to be greedy, not because I need to outbid other people. Google's founder said they have a "don't be evil" policy. I believed they were following this policy until now. I went ahead and raised the bid to 20 cents just to see what would happen. Now my ad is showing up. I don't know if it's going to be worth it at this rate. If only 1 out of every 100 people who click buy a t-shirt, that's not going to be worth it. That would be $20 to sell 1 t-shirt.
 
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Old August 31st, 2005 Aug 31, 2005 3:59:49 PM -   #2 (permalink)
Administrator
Certified T-Shirt Junkie

Rodney's Avatar
 
You can call me: Rodney
Member Since: Nov 2004
Location: Sacramento, CA
Posts: 19,291
Thanks: 449
Thanked 904 Times in 617 Posts
Blog Entries: 4


Default Re: My adwords experience

[Please keep in mind that we do not allow "company bashing" on this forum - try to refrain from comments like "company X is a ripoff"]

Back to the topic of your post, adwords always had a minimum bid price of .05 cents (overture is double that).

They recently changed it (about 2 weeks ago) so that the system uses a variable pricing system. I don't think you'll get charged .20 cents for a click if you're the only one advertising for that term...I think that's just the maximum you will pay.

The best thing you can do is just test it. It all boils down to the numbers and getting a return on your investment.

If you are targeting a very specific keyword (or keywords) and your landing page goes directly to the page where you have that t-shirt for sale (that relates to the keyword you're bidding on), you should have a MUCH higher conversion ratio than 1 sale per 100 clicks.

People clicking on that link should already be interested in your shirt for sale (if you make it clear in your ad that you're selling a t-shirt related to that keyword).

If they are already that targeted, you shouldn't waste 100 clicks to find out if the ad is working. You should set your maximum budget for the keyord at $5.00 or something and see how many sales you get for that $5. If you aren't getting any, then you can probably be sure that the keyword isn't going to covert for you without wasting $20.
__________________
Rodney Blackwell - T-Shirt Links Directory - T-Shirt Countdown

 
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati

Tags: ,



This is a discussion about My adwords experience that was posted in the T-Shirt Marketing section of the forums.

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules

Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off
Forum Navigation

Similar Threads
Thread Thread Starter Forum Replies Last Post
Google Adwords Bougie T-Shirt Marketing 1 August 20th, 2005 07:51 PM


All times are GMT -8. The time now is 07:21 AM.


Copyright 2004-2008 T-ShirtForums.com. All rights reserved.