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Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

Yellow Pages: Useful Technique or Dead Scheme



 
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Old February 22nd, 2009 Feb 22, 2009 1:42:18 PM -   #1 (permalink)
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Default Yellow Pages: Useful Technique or Dead Scheme

Hey everybody. I've been toying around with the idea of getting some yellow pages adds. It seems like a lot of money just to get into the yellow pages and I'm not sure how much business I'll get from it. On one hand I need to do more marketing in my area (but maybe that could be done cheaper with flyers , I'd also be able to hit smaller markets harder with flyers) I think it may also be nice just to have your name in there with the competition. On the other, it's way cheaper to just market on the internet. I know I want to take as many marketing avenues as I can just to get my name out, but is the money worth it? Does anyone use the phonebook anymore? Can anyone tell some stories about their yellow pages experiences and what kind of business they get from that advertising technique?

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Old February 23rd, 2009 Feb 23, 2009 6:22:12 AM -   #2 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

from what I have heard, dont waste your money.

most people reach for thier laptop and google before reaching for the yellowpages.

instead maybe focus on your website and other online marketing tools like facebook, myspace, linkedin, etc..
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Old February 23rd, 2009 Feb 23, 2009 7:22:18 AM -   #3 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

We are dropping our yellow pages ad when it comes up for renewal. We have 3 business lines so we will get the regular line listing and that's all we are going to use. We are established though so don't know what your current status is in your area.

Most people do searches on the internet or use look up assistance on their cell. Believe me, I'm looking forward to an extra $200+ a month that I can spend on other business promotions.
 
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Old February 23rd, 2009 Feb 23, 2009 6:24:18 PM -   #4 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

do you own a pizza shop or a chinese restaurant?

if not then i wouldn't waste the money, we have google now.
 
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Old February 24th, 2009 Feb 24, 2009 9:48:14 AM -   #5 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

Yellow pages WAS the go-to source for basic company information. Not so much anymore. Save your money! Advertise in the local paper instead.
 
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Old February 24th, 2009 Feb 24, 2009 2:14:30 PM -   #6 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

Get a free online yellow page listing. It really does get results. Only problem is they want you to upgrade to a paid one. I just tell them no.
 
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Old February 24th, 2009 Feb 24, 2009 3:16:08 PM -   #7 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

Analog advertising in a Digital world
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Old March 5th, 2009 Mar 5, 2009 7:28:04 AM -   #8 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

I just got the free listing they offer you and that's it... I don't think I have generated any sales from it though.
 
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Old March 6th, 2009 Mar 6, 2009 3:49:41 PM -   #9 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

I can't remember the last time I looked at the Yellow Pages for anything. I think they don't get looked at from when they arrive to the next one arrives. The internet has taken it's place and of course Google is the main reason for this. I'd save your money and use it in other, better, ways.
 
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Old March 8th, 2009 Mar 8, 2009 7:12:34 AM -   #10 (permalink)
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Default Re: Yellow Pages: Useful Technique or Dead Scheme

you might want to try google keyword tool to find out how many people are looking for what you are selling. You can make a very clear distinction
 
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