Please tell me who on earth is wearing Johnny Cupcakes.
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Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Please tell me who on earth is wearing Johnny Cupcakes.
Please tell me who on earth is wearing Johnny Cupcakes.
I am trying. Believe me. I am trying really hard to understand. I have visited his site quite a bit and I just can't figure out who on earth would wear his shirts.
Is it just a marketing thing, and people think it is cool to wear one of his shirts?
I mean, if those same designs were lost in some Cafe Press store, or on a shelf in some store, would anyone be buying them? Would anyone even want one for free?
I am sure he is a nice guy. I understand he was in a band, but this story that bands all over Boston, etc. wore his shirts and helped them gain popularity (I am pretty sure I read that and didn't imagine it) seems kind of unbelievable. Guys in bands want to pick up chicks. What girl would want to go out with a guy wearing one of his shirts?
Clearly, I am missing something. I'm not sure what it is. I can understand the LIFE IS GOOD thing (though I would never wear one) but Johnny Cupcakes????
Re: Please tell me who on earth is wearing Johnny Cupcakes.
It's all a matter of opinion, as many, many people do purchase and wear his designs. There may be a good lesson in marketing at work behind the scenes there, if you dig a little further, you may learn something, or not. That is probably a matter of opinion, too!
I like Johnny Cupcakes shirts. Other prefer something else. What's to understand?
Re: Please tell me who on earth is wearing Johnny Cupcakes.
Yes, but .... are his shirts popular because he has a store in Boston, on a main street, so there is the perception that it has "value."
As mentioned, would anyone buy his shirts if he was just another guy on CafePress, where there is a lot of competition for customers and their dollars?
Re: Please tell me who on earth is wearing Johnny Cupcakes.
Quote:
Originally Posted by campfire
Yes, but .... are his shirts popular because he has a store in Boston, on a main street, so there is the perception that it has "value."
As mentioned, would anyone buy his shirts if he was just another guy on CafePress, where there is a lot of competition for customers and their dollars?
He has a lot of friends. I won't go into detail, but don't believe everything you hear.
Re: Please tell me who on earth is wearing Johnny Cupcakes.
Its all about marketing and targeting your niche, along with coming out with shirts that a certain group like, which he has done a fantastic job doing. If her were to just have originally set up a cafe press shop, and that was it, of course he would not have been as successful, as he is now. He was very smart, knew how to market his product, target the correct audience and made his product stand out from the others. There is alot to learn from his business model
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Re: Please tell me who on earth is wearing Johnny Cupcakes.
Quote:
Originally Posted by campfire
Yes, but .... are his shirts popular because he has a store in Boston, on a main street, so there is the perception that it has "value."
No. That helped him grow, but he was running a successful label to get to that point in the first place.
I don't know what it is about Johnny Cupcakes, but his success enrages some people. You see it over and over: confusion and anger because he is successful. Doesn't seem very entrepreneurial to me.
Personally I think it's just jealousy clouding people's judgement. I'd never buy a baggy t-shirt with a picture of a gun on it, but it's not hard to observe our culture and understand why someone else would. I don't like Puma or Adidas or Nike, but they somehow manage to go on in spite of me not supporting them. Likewise the success of Johnny Cupcakes isn't rocket science - just be more open minded.
Though he's the only t-shirt business owner I know of who is plagued by stupid stories about gang connections, urban violence, drug dealing, etc. Some would have it that he's 50 Cent in a brightly coloured cupcake tee
Re: Please tell me who on earth is wearing Johnny Cupcakes.
American culture appears to embrace the sub-culture and the “whoa is me” subjective attitude. The issue around his shirts ~ to me ~ is not an issue of, man they are the best shirts ever made, or that it epitomizes my need to own, rather a level of marketing that we should all attempt to emulate. We should attempt to esurient a “desire” for our shirts, if that is the market we are after; albeit not the market “niche” I am striving for. Every order we do are custom designs and that is OUR market niche.
Re: Please tell me who on earth is wearing Johnny Cupcakes.
Why is any clothing brand successful? It's all a matter of opinion. He's successful because he knows exactly who is target is and he gets to his market the way he should. I think what he's got is awesome; If I could get half of that success I would be happy.
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Re: Please tell me who on earth is wearing Johnny Cupcakes.
Quote:
Originally Posted by Solmu
No.
Though he's the only t-shirt business owner I know of who is plagued by stupid stories about gang connections, urban violence, drug dealing, etc. Some would have it that he's 50 Cent in a brightly coloured cupcake tee
I dunno if were lookin at the same tees but gang violence? maybe i've missed some. The guy is straight edge, does not drink and is not promoting violence. iF you go in his store he hands you power ranger cards and cupcakes. The name was a joke from highschool, thats what people use to call him. He always hustled selling candy, buttons etc. He made the shirt out of a joke. THe guy was in a band went on tour, gave a shirt to a friend in another band that ended up on TRL wearing the shirt. Everybody wanted one. His target, hipsters people that watch TRL.
He sells shirts because he is a marketing genius. He was big before he had a store on newberry. He was very involved in the music scene, selling tees and buttons building hype.
It does not matter what you put on a shirt, if you know how to market it, you will make money.
Re: Please tell me who on earth is wearing Johnny Cupcakes.
The designs are only a small part of it.
Look at HUUGE brands like Mossimo, AX , their designs are horrible {From a graphic designers standpoint, with creativity and uniqueness in mind} but they still sell, a lot.
Im sure JC would be the first to tell you the designs simply aren't everything. There much more to branding, marketing, and exposure that is involved.
Oh and to answer the question of who buys these.....I would generalize and say "Kids"
Re: Please tell me who on earth is wearing Johnny Cupcakes.
Quote:
Originally Posted by Solmu
I don't know what it is about Johnny Cupcakes, but his success enrages some people. You see it over and over: confusion and anger because he is successful. Doesn't seem very entrepreneurial to me.
I've noticed that too and I find it hilarious.
It's all marketing and branding, my friend. Just like any other t-shirt brand that blows up.
Please tell me who on earth is wearing Johnny Cupcakes. 
