Hey guys, this is my first time posting on here, and I want to thank everyone who posts on here! I learned a lot from these forums. I was wondering if anyone could share marketing strategies that worked for them. I'm looking to do something different than what I'm doing (social media ads, having friends post pics, etc). My store is [url]www.QuindecimRed.com[/url] if anyone is interested.
Sorry, I don't have any useful suggestions on marketing your brand ... unless you could do some designs that incorporate an element of popular culture that people are actively searching for online (pro/anti-Trump, for example). I know (first hand) that it is difficult to get found when you are selling something people are not specifically looking for.
That said, your site looks nice, and I like the panda logo. However, the panda does not work when you reverse the color field. You should have a second version for printing on dark garments where the lines of the panda are the garment color in a solid white box of ink. Some designs work reversed, many don't.
Although new here, this kind of plays into what I've done in the past in building a separate Teespring and Shopify business and figured I could give some info.
Right now marketing is best done through Facebook/Instagram Ads, Instagram Influencer marketing, and Bing and I'll leave out Google as mentioned before it's now overpriced.
You'll will want to have your site both SEO friendly, and mobile responsive.
When it comes to Facebook/Instagram Ads you'll want to study the Audience Insight's tool within Facebook Business and also the differences between PPE(Paid Post Engagement) as well as WTC(Website Traffic Conversion) and also how to use the Facebook Pixel to incorporate into your site.
Instagram Influencer marketing can be the cheapest because it's all governed by the Influencer you're contacting and not controlled by Instagram(Facebook). If you pay an influencer with 100k followers say $50 for a 24hr post and a link to your site in their bio, and a typical post for that Influencer has around 2k to 5k likes and over 100 comments that's a large amount of followers that can be sent your way for very little money rather it's to your site as well as to your Instagram Page. (This is good if you are starting a brand). (Disclaimer it's not always that simple.)
Bing on the other hand has gained a lot of traffic and according to some poles is beginning to beat out Google when it comes to visitors. You can treat Bing the same way as Google Adwords doing proper SEO and researching those long tail keywords.
I am by no means a guru but have tried and failed a lot and have no issues sharing my experiences.
Also, do offline marketing like poster distribution, billboards advertising, street wash advertising etc along with online advertising. I suggest you should go for both online and offline marketing at the same time.