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tigertiger · February 11th, 2009

hey guys/gals,

I am looking to hold my release party for my new clothing line in early spring. I figured I would do it at the college where I went to because my main demographic is young adults. I was wondering if anyone has ever had a release party? I assume you should sell the shirts a bit cheaper than you will after they "are out"...What kind of stuff can I offer besides my shirts? Should I speak to the people who come, etc..

thank you very much

Mindstate · February 12th, 2009

Maybe you could hire in some local artists if you have the money.

sturifidness · February 12th, 2009

Yea im sure you could find a college band to come and play some live music. just get someone with the same tastes that your tryin' to present in your own work. if you have tags on your shirts you might want to leave the price on there and just post a sign with the lower price. it might make people think they are really gettin somethin special before everyone else. kind of a mind thing. anyway good luck!

tigertiger · February 12th, 2009

Quote:

Originally Posted by sturifidness


	Yea im sure you could find a college band to come and play some live music. just get someone with the same tastes that your tryin' to present in your own work. if you have tags on your shirts you might want to leave the price on there and just post a sign with the lower price. it might make people think they are really gettin somethin special before everyone else. kind of a mind thing. anyway good luck!

Both great ideas, thank you. I was thinking the same thing about leaving the tag on with the "retail price" then offering it half off one day only at the release party to get people excited about the brand and awareness of the company.

237am · February 12th, 2009

i'm having a release party in may... pm me and i'll give you a link to my flyers...

since i have been involved in the detroit music/dance seen since the early 90's, i know alot of people that support the line

i have 15 performers and it goes on from 9pm till 4am

jkruse · February 14th, 2009

There is a clothing company called hands on clothing that did a release party at a venue and got bands to play. From the videos I saw it was very successful.

tigertiger · February 14th, 2009

Quote:

Originally Posted by jkruse


	There is a clothing company called hands on clothing that did a release party at a venue and got bands to play. From the videos I saw it was very successful.

Bands seem to be the common theme. I think I will do bands and discounted clothing for that one day only.

thank you all.. f you have any more ideas, please let me know.

237am · February 14th, 2009

you have to figure out whom your line is focused towards and see what type of crowd you can pull. bands do cost more money than a dj. all depends on your demographics too.

tigertiger · February 14th, 2009

Quote:

Originally Posted by 237am


	you have to figure out whom your line is focused towards and see what type of crowd you can pull. bands do cost more money than a dj. all depends on your demographics too.

is it better to do it at a club or bar then opposed to like a college campus without alcohol and food?

Also, 237 -- is the club your doing it at, letting you sell shirts there?

Thanks again for the flyers.. they were kick ***.

237am · February 16th, 2009

yeah... i'm having my event at a club that stays open till 4am.... i get to do what ever i want there... i'm selling gear, having my own drink for that night (i dont drink so what ever they make is fine)... and a buffet.

is your line focused towards college people or adult?...if you have it close to collage, remember all the drunks/etc that will occur. might be better to have it at a club and talk to the owners to see if you can split the door money or something. you will be promoting your event and the bar/club at the same time.

then talk to some local companies and see if they want to sponsor your event or just have their logo on your flyer.... but you need to figure out the avenue and what type of crowd you want to draw

b

ambitious · February 16th, 2009

This is exactly what i been searching for. Nice idea.

shanek · February 19th, 2009

i'm doing the same thing this spring. its at one of my friends colleges because they have a very reputable party house.

some of my ideas were

-cheaper prices
-lots of free stickers
-nice presentation (table/merch booth/ ect.)
-hand out flyers on the streets to "target market" looking people that are redeemable for a free shirt or very cheap price
-all around crazy party that people will be talking about until next weekend

possibilities are endless
-

tigertiger · February 20th, 2009

Quote:

Originally Posted by shanek


	i'm doing the same thing this spring. its at one of my friends colleges because they have a very reputable party house. some of my ideas were -cheaper prices -lots of free stickers -nice presentation (table/merch booth/ ect.) -hand out flyers on the streets to "target market" looking people that are redeemable for a free shirt or very cheap price -all around crazy party that people will be talking about until next weekend possibilities are endless -

cheers to you man, thanks for the response.. i will keep you updated on the progress. please do the same.

flirteegirl · February 24th, 2009

I am thinking of doing a fun funky fashion show in the fall for my next line. In the planning stages but first priority is how to do this without spending a dime! Once I figure it all out, I will post my plan and the outcome

237am · February 24th, 2009

the man thing to throwing any type of event... is to make sure people know you already.... you have to create that buzz of your line/etc before hand so people will know whats really up with you as a person and your line.

theres sooo many ways to have a release 'event' and it really comes down to you making it happen. find some people that can help promote in the meantime... always have flyers/stickers of you gear so you can 'leave' them in places.

if your into a certain music genre', then start to do shows and promote artists in your line....

etc...etc...etc

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has anyone ever had a release party for their clothing line?