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Originally Posted by Mr. Big Shot |  | | | | | | | | | Hey guys;
I'm thinking of what could be the most effective marketing plan for my company. Since I don't have a high budget, I think I'm only going to be advertising on some web-sites and google. I'm just curious on what kind of marketing, promotion and advertising you guys use to sell your t-shirts. Advice appreciated. Thanks. | |  | |  | |
Here is a recent thread I spoke about regarding marketing vehicles.
Here is a brief summary of how it works. Too much to explain here, it would be best to peruse the site thoroughly after reading this post. The two online shopping sites, marketing vehicles are:
Shopping.com
Shop.com
Shopping.com - is owned by Ebay, Inc. You would pay on a "Cost per Click" basis. I don't think that would be the most cost effective route only because you will be charged when the customer clicks on your website even IF THEY DO NOT PURCHASE ANYTHING FROM YOUR SITE. The cost ranges from $.10-$.25 depending. Again they receive more than 1million visitors per month, its probably more. Go to their website and peruse it thoroughly. Scroll down to "Join Our Merchant Program" and you will see all the info there.
Shop.com - you pay on a "Cost per Order" basis. What's great about that you will be charged when a customer purchases an item from your site. Scroll down to "Join Our Marketplace" and you will find the info there.
These two marketing vehicles are a great way to start, just to get your site out there, build brand awareness, etc.. Again there are lots of visitors on both sites.
You should do your own analysis on CPC vs. CPO, how many shoppers per category, how many visits per link, getting your site in the "New Lines" section, where your link would come up the moment someone clicks to the Clothing or T-shirt section, etc. There are many different ways on how to market your line on shopping.com and shop.com.
You can't really lose here. Try it out...you never know
Good Luck!