Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
I'm trying to get business selling my on close line and also doing jobs for people. But my problem is I'm not getting the attention I'm looking for. My company has a "Livety Wear" page on facebook but I find it's not doing the job. Also I've tried Craiglist and Kijijji but no fire. My next step is a webpage then a site. I would like to know if I believe in my product and others do to how can I get Livety Wear where it's supposed to be?
A website is a great start, but unfortunately making the web site is the quick/easy part!
There is lots of great info in the Ecommerce Site Design section, the area to focus on is getting a reasonable ranking in search engines otherwise the only people who find your site is likely to be those who type in your web address or search directly for your name. (Have a look through the posts on SEO, you'll get a good understanding of what it is all about) Rodney posted a great link about how to optimise for google seo recently too)
You need and online store and then you nned to do SEO.
The website if you have the html skills then it should be quite easy to make, but if you dont have the skills then there are ecommerce packages that will allow you to have tempaltees already made try 123reg for that but fish around for cheaper ecommerce packages.
SEO to get the right traffic through you need a big budget but ther is no harm in starting small liek through myspace, facebook and the other social networking sites. But you can give the SEO task to other organisations but jsut make sure you do your homework before giveing them your website and ring a few businesses for the prices.
Marketing is not just telling or showing your stuff. It is way more effective to build good strong relationships with the clients you already have. As you do this they will not hesitate to introduce you to others. I'm talking about really showing that you care for them outside of the "transaction" between you and them. Show them that you appreciate them for the past business. Send them a note of thanks. Take them to lunch. Drop off a couple of shirts with your logo on it. Get out there and join the chamber of commerce and meet people in business that might need what you do. It's more about relationships then it is about your stuff... Just my 2 cents.
I personally haven't had much luck with Facebook, Myspace, Friendster, etc. I suppose if you had the time to visciously pursue thousands of friends through their networks you may get some exposure... Then you wouldn't have enough time to sleep.
I've gotten quite a bit of business from emailing my friends and people that I know, and in turn asking them to spread the link around. When I get a sale I do everything in my power to build a strong relationship with the customer, in strong hopes that they will promote my store.
Marketing is not just telling or showing your stuff. It is way more effective to build good strong relationships with the clients you already have. As you do this they will not hesitate to introduce you to others. I'm talking about really showing that you care for them outside of the "transaction" between you and them. Show them that you appreciate them for the past business. Send them a note of thanks. Take them to lunch. Drop off a couple of shirts with your logo on it. Get out there and join the chamber of commerce and meet people in business that might need what you do. It's more about relationships then it is about your stuff... Just my 2 cents.
I personally haven't had much luck with Facebook, Myspace, Friendster, etc. I suppose if you had the time to visciously pursue thousands of friends through their networks you may get some exposure... Then you wouldn't have enough time to sleep.
Do you think "viciously pursuing friends" is the way to go? People don't like spammers, or businesses constantly trying to sell something, so be a regular person. Give them a face behind the company that they can talk to. Connect with them on a personal level.
How to get more exposure through marketing 
Re: How to get more exposure through marketing 
