Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
Hi. So I got some coupons for free facebook ads. I'm giving it a shot, and so far I'm getting about .16% ctr on my ads which are all targeted. Is this good? Bad? Any advice?
Im no expert, but 16% CTR is good. Facebook is large. Forexample, if 1,000 of your targeted people saw your ad, that means 160 people went to your site. And out of those 160 people, EVEN IF ONE PERSON took a job fromyou, your ad would be paid for.
Im no expert, but 16% CTR is good. Facebook is large. Forexample, if 1,000 of your targeted people saw your ad, that means 160 people went to your site. And out of those 160 people, EVEN IF ONE PERSON took a job fromyou, your ad would be paid for.
I would consider .16% to be a pretty good ctr. I've been using facebook for about 3 months now and have never finished the day with anything more than a .13%. I dont know what you are using the marketing tool for so I can only assume you are branding your company as I am. If you are branding and not directly trying to generate a large amount of business from facebook, then I would say yes you are doing quite well. If somehow you are generating a large margin of business from the social networking tool, then you have tapped into a direct marketing channel that I have yet to explore.
i signed up this morning, and have had an ad running for about 2-1/2 hours so far. i have over 20,000 impressions for 12 clicks. no sales yet, but I figure it's still exposure, right? so far i'm happy!
i signed up this morning, and have had an ad running for about 2-1/2 hours so far. i have over 20,000 impressions for 12 clicks. no sales yet, but I figure it's still exposure, right? so far i'm happy!
That's not bad. I tried creating about 8 different ads with different targeted audiences and whatnot to see what's best, so far I have 50,000 impressions and 80 clicks. I made the ad simple and used our logo.
Another thing I tried, is since we're trying to target audiences like ourselves (because we think our kind will like them) is pick bands that we like as keywords, as well as some other tidbits such as clothing stores that sell similar items and whatnot.
I would consider .16% to be a pretty good ctr. I've been using facebook for about 3 months now and have never finished the day with anything more than a .13%. I dont know what you are using the marketing tool for so I can only assume you are branding your company as I am. If you are branding and not directly trying to generate a large amount of business from facebook, then I would say yes you are doing quite well. If somehow you are generating a large margin of business from the social networking tool, then you have tapped into a direct marketing channel that I have yet to explore.
Well, we haven't made any sales yet, sadly. We're just linking to our homepage.
Well, we haven't made any sales yet, sadly. We're just linking to our homepage.
the way i see it, is it's still exposure. and its free with all these coupon codes anyway. so i have over 33,000 impressions today, with no sales yet (on 16 clicks) but 33,000 people still might have seen my logo and read my name.
Last edited by BaySickClothing; December 30th, 2008 at 07:07 PM.
Facebook Ads 
