5 Tips That May Improve Your Online Store - T-Shirt Forums
 

Hi, Unregistered. | Today's Posts

T-Shirt Forums
User Name
Password

Register Today For Free!

Forgot Your Password?


Site Navigation







+   T-Shirt Forums > T-Shirt Selling > T-Shirt Marketing


T-Shirt Marketing Category Sponsor

Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.



5 Tips That May Improve Your Online Store

 
Share This Thread Thread Tools
Old October 15th, 2008 Oct 15, 2008 3:50:58 PM -   #1 (permalink)
Forum Member
T-Shirt Apprentice

Coty's Avatar
 
Member Since: Oct 2008
Posts: 6
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 0
Thanked 4 Times in 2 Posts


Default 5 Tips That May Improve Your Online Store

Here's another of my tip articles that I've written up for my blog. This time I talk about 5 tips that I think could be used to improve online stores. If you already have these implemented then great! If not, then you might want to think about them. Of course, all of this is coming from a consumer and somewhat interested in tees and social networks. WARNING: I've got no experience selling tees. But I do visit a lot of online tee shops, so these ideas are based on my experiences as a consumer!

1. Large Previews. One of the things that annoy me the most about online stores are small previews. If I can’t get a nice large view of the product then chances are I won’t buy the item. Thumbnails are too small to get an idea of the detail of the design. Threadless uses nice and large preview images for each of the shirts that they sell. They use previews that are 640 pixels wide - this is a nice size, anything larger might be overkill.

2. Actual Product Shots. Photoshop mockups are great and look nice but what’s even better are actual shots of the printed item to supplement the mockups. You can do this by doing you own photo shoot or you can make it interactive by encouraging buyers or fans of your brand to send you their photos. Another idea would be to set up a Flickr account for your brand and have a Flickr group so that your customers who are Flickr users can upload their photos directly to your group.

3. Make Your Site Social. Comments are great to building a community. Why not have the ability for users to make comments on individual product pages. iTunes does this quite well by allowing members of the iTunes community to comment and rate tunes that they purchase. Wouldn’t it be great if you could leave a comment and even rate tees that you purchased on the product page of the design you loved?

4. Top Sellers List. Having a section that lists the top 5 or 10 designs in your store is a great way to sell even more of your most popular items. People tend to gravitate toward items that they know are popular. These can either be based on sales, ratings or a combination of both. Having a Top Sellers or Popular Items list points these customers in the right direction!

5. Out of Print Gallery. Indie tee designs are pieces of art and they should be treated as such. I often wonder what out-of-print designs from my favorite designers looked like. Why not have a section set up that showed off your designs that people can NO LONGER buy. Make people want what they can’t have! This will make people want to buy items that you currently have in stock (in fear of them being sold out and gone forever) and will provide word of mouth (they’ll start talking about your old stuff that they can’t have).

Do you run your own online store and have tips that you would like to add? Feel free to mention them in the comment section below! Think these ideas suck or wouldn’t work - let me know why!

Last edited by Rodney; October 20th, 2008 at 07:29 PM.. Reason: cleanup
 
The Following 3 Users Say Thank You to Coty For This Useful Post:
Adam (October 17th, 2008), inkie (October 15th, 2008), marcelolopez (October 17th, 2008)
Old October 15th, 2008 Oct 15, 2008 5:44:40 PM -   #2 (permalink)
T-Shirt Lover
T-Shirt Ninja

lindsayanng's Avatar
 
Member Since: Oct 2008
Posts: 768
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 11
Thanked 111 Times in 99 Posts


Default replies

I have to agree with everything but the "make it a community"

In my opinion, retailers should be retailers and they usually can not create or FORCE a community. HOWEVER, customer reviews and comments are always nice.. just not the whole forum thing. SOO many online retailers have lame forums where one guy posts every so often. Every one of the sites that i built for online retail (shirts or otherwise) have had the ability for customers to review and rate.

Top Sellers and Specials are DEFINITELY a must!!! Even if they arent really a "special price" featuring items is a good way to get customers to look.

The one thing i would add is DONT OVER DO IT!!!
Some people add SOO many "extras" to their site that it is overwhelming and clutters.. All that FLASH drives me CRAZY.. who wants to see the same animation OVER AND OVER.

And the other thing i would add is
ADD CONTACT INFO TO YOUR SITE!! So many online retailers figure email is good enough to provide for their customers to contact. they feel no one will ever call them.> WELL, even if no one EVER called them, by putting a physical PHONE NUMBER and ADDRESS you will make the customer feel like you are a REAL and LEGIT business instead of some guy trying to make a quick buck.
 
Old October 15th, 2008 Oct 15, 2008 9:21:48 PM -   #3 (permalink)
Forum Member
T-Shirt Apprentice
Thread Starter

Coty's Avatar
 
Member Since: Oct 2008
Posts: 6
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 0
Thanked 4 Times in 2 Posts


Default Re: 5 Tips That May Improve Your Online Store

Thanks for the reply lindsayanng! I agree, Flash drives me crazy as well. And the tip on the contact is a no-brainer as well but so many people don't do it just because they have an email there.
 
Old October 16th, 2008 Oct 16, 2008 6:27:13 AM -   #4 (permalink)
T-Shirt Lover
T-Shirt Ninja

lindsayanng's Avatar
 
Member Since: Oct 2008
Posts: 768
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 11
Thanked 111 Times in 99 Posts


Default Re: 5 Tips That May Improve Your Online Store

you would THINK its a no-brainer, but i am active on a few web design (specifically e-commerce) forums and people who ask for feedback on their sites, about 80% of them have NO contact info and JUST an email. I would never purchase from ANYONE who didnt have a phone number and physical address
 
Old October 16th, 2008 Oct 16, 2008 6:41:29 AM -   #5 (permalink)
T-Shirt Lover
T-Shirt Ninja

marcelolopez's Avatar
 
You can call me: Marcelo
Member Since: Jul 2007
Location: Fitchburg, Massachusetts
Posts: 985
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 300
Thanked 161 Times in 141 Posts


Default Re: 5 Tips That May Improve Your Online Store

It is true. I do have my address in my return page.
I have not phone number for my business yet. But I think that is very important.
It gives you more credibility.
__________________
As Jerry used to say : Profit is not a dirty word.
 
Old October 16th, 2008 Oct 16, 2008 7:15:23 AM -   #6 (permalink)
T-Shirt Lover
T-Shirt Ninja

lindsayanng's Avatar
 
Member Since: Oct 2008
Posts: 768
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 11
Thanked 111 Times in 99 Posts


Default Re: 5 Tips That May Improve Your Online Store

If you dont have a phone number for a business yet, USE YOUR HOME!! especially if you do MOST of your retailing and marketing online. it will be the ONE thing that could make or break a sale! I dont know what your website does, if you can order and pay online or not.. but i would NEVER order something from someone with just an email addres. It is too easy for people to ignore emails, or say they "didnt get them" so when/if my package got lost in the mail, the business owner and VERY easily say "i never got your email" or i can call them and even if they ignore, i can leave as many messages as i want and have PROOF that they should have gotten my calls.

There is a company called RING CENTRAL where you can get a customized 800 number that will ring to whatever line you tell it to.. So you can have ALL your website calls directed to your cell phone through Ring Central. You also can have very professional sounding voice mail and such.. Like
"thank you for calling (your company). For sales, press 1. For support, press 2. They dont need to know that 1,2 &3 all go to the same person.. You sound professional!!

You can also set it up to say different things at different times of the day.. So if you dont want any calls at night, you can set it to mention your business hours, etc.

VERY professional sounding
 
The Following User Says Thank You to lindsayanng For This Useful Post:
marcelolopez (October 16th, 2008)
Old October 16th, 2008 Oct 16, 2008 7:51:08 AM -   #7 (permalink)
T-Shirt Lover
T-Shirt Master

stuffnthingz's Avatar
 
You can call me: TM
Member Since: Oct 2007
Location: Everett
Posts: 426
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 13
Thanked 77 Times in 68 Posts


Default Re: 5 Tips That May Improve Your Online Store

You can get free phone numbers from www.K7.net, I have used them for years I also pay for a postal address at a local mailbox place. It runs me about $150/year. I will not purchase from a website that does not provide full contact information so made sure that I had this information at the ready when I started my own e-commerce site.
__________________
www.stuffnthingz.com - "You can never have too much stuff", however, "The best things in life aren't things" is also true. XPS1530 | DK20 | Mighty Press 15 |Chinese hat press | Oki5800 | 88+ | LP24
 
The Following User Says Thank You to stuffnthingz For This Useful Post:
marcelolopez (October 16th, 2008)
Old October 16th, 2008 Oct 16, 2008 10:14:59 AM -   #8 (permalink)
T-Shirt Lover
T-Shirt Ninja

marcelolopez's Avatar
 
You can call me: Marcelo
Member Since: Jul 2007
Location: Fitchburg, Massachusetts
Posts: 985
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 300
Thanked 161 Times in 141 Posts


Default Re: 5 Tips That May Improve Your Online Store

Quote:
Originally Posted by stuffnthingz
You can get free phone numbers from www.K7.net, I have used them for years I also pay for a postal address at a local mailbox place. It runs me about $150/year. I will not purchase from a website that does not provide full contact information so made sure that I had this information at the ready when I started my own e-commerce site.
That's great, Thank you, I just signed up, and have a business phone number !!

This look very different now


www .mywebsite.com
Tel 206 888 5672

thanks
__________________
As Jerry used to say : Profit is not a dirty word.
 
Old October 16th, 2008 Oct 16, 2008 9:49:58 PM -   #9 (permalink)
Forum Member
T-Shirt Apprentice
Thread Starter

Coty's Avatar
 
Member Since: Oct 2008
Posts: 6
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Thanks: 0
Thanked 4 Times in 2 Posts


Default Re: 5 Tips That May Improve Your Online Store

Great tip on the Phone Numbers! I'll be sure to add that to the updated list. I may do a "Part 2" post with all of the suggestions that people have left here and elsewhere!

Thanks for the tips fellas!
 
Old October 17th, 2008 Oct 17, 2008 12:21:51 AM -   #10 (permalink)
T-Shirt Lover
T-Shirt Master

Adam's Avatar
 
You can call me: Adam
Member Since: Mar 2005
Location: UK
Posts: 402
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Thanks: 5
Thanked 31 Times in 26 Posts


Default Re: 5 Tips That May Improve Your Online Store

Very good Coty. Great to see tips from a consumer level as we, the vendors, more often than not can't see past our own noses.

It would be good if you had some explanation as to why these tips matter so much. Sometimes things are just common sense, no brainers, but things like larger thumbnails have only really started coming into play since broadband connections are more the norm.

Seeing a design on a real-life photo makes the consumer feel much more secure in their purchase. They can see that actually real people have bought from this site. Customer photos are probably much more effective than models to create that trust and reassurance that we all need when shopping on the net.

The importance of being social is selfishly more important to the vendor than the consumer. It gets people using the site more, the stickiness becomes more much great and your brand becomes viral. When a viral, social aspect, is combined with buying products then you're on to a win.

Top sellers list: Yes totally agree. Many people are reluctant to show these because they don't want competitors to see them but if ultimately if you don't show the visitor what's hot on your site they won't have as much interest. It also shows you are selling stuff.. which is reassuring to the person who is just about to part with their money.

Your out of print gallery idea is a pretty cool one.
__________________
Adam - Buy-Tees.com
Success is often a rebound of hard work - Fortune Cookie
 






This is a discussion about 5 Tips That May Improve Your Online Store that was posted in the T-Shirt Marketing section of the forums.

Quick Reply
Type Your Message Below:
Do NOT Post Self Promotional URLs, Advertisements, Sales Offers or Requests. It is against our Forum Guidelines.
Options

Register Now

In order to be able to post messages on the T-Shirt Forums, you must first register.


Please enter your desired user name, your email address and other required details in the form below.

Your username must be between 2 and 16 characters and contain only letters and numbers (no special characters like hyphens, *, ', ~, etc)
User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.
Password:
Confirm Password:
Email Address
Please enter a valid email address for yourself.

A confirmation email will be sent to this address, so please make sure it is accurate and that your email software is set to allow emails from our domain: t-shirtforums.com (sometimes the confirmation email gets accidently filtered into Yahoo/AOL/Hotmail/Gmail spam folders)
.

You won't be able to post until your email address has been confirmed. We take your privacy very seriously. Feel free to review our Privacy Policy in a new window.
Email Address:

Log-in

Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools

Posting Rules

Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off
Trackbacks are On
Pingbacks are On
Refbacks are Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
online marketing tips for selling printing services? brent T-Shirt Marketing 1 August 30th, 2007 10:05 AM
The top 10 design tips for making a tshirt store online? ShadowDragon Ecommerce Site Design 4 August 7th, 2006 11:18 AM


All times are GMT -8. The time now is 04:41 AM.


Copyright 2004-2014 T-ShirtForums.com. All rights reserved.