| | Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc. pics of my catalog..... think i'm done
August 8th, 2008
| Aug 8, 2008 1:09:45 PM -
#16 (permalink)
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| Re: pics of my catalog..... think i'm done i'm setting up a pdf file that i can email if needed...... and they can print.....
right now looking into an email/fax setup..... i dont have a fax so gotta see what my options are with that..
i figure i would take orders....then place my orders at the end of the month..... then with the profit i would order stock so i can do events and the smaller orders
b
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August 8th, 2008
| Aug 8, 2008 1:10:36 PM -
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| Re: pics of my catalog..... think i'm done  | Quote: |  | | |  |
Originally Posted by nution |  | | | | | | | | | New to this myself. So you do not have to have the $ to actually make the shirts before you start taking orders? Or you are planning that you will get enough orders to cover your minimums at the printer? Idk, maybe I misunderstood something. | |  | |  | | The way wholesale sales usually work is:
1. Take orders up to a certain date, and give stores a delivery date
2. Receive signed order forms with credit card info
3. Print shirts according to orders
4. Charge credit cards when you ship the orders
So you should actually have enough money to print your orders because you won't be seeing their money come in until the order is shipped.
You may be able to get a deposit from some stores, but it depends on the store. | |
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August 8th, 2008
| Aug 8, 2008 1:17:17 PM -
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| Re: pics of my catalog..... think i'm done thanks for that info, I never knew that. Makes it a lot easier to wrap my head around the actual process.
What would happen in the case of say one shirt you carry is not popular with the buyers, but you get an order from one store wanting only like 10 of them. Overall, your only going to have 10 of those shirts being sent to the printer. Would that scenario not screw you over at the printer because I would assume they had a minimum per design. Would you be left holding the bill on the remaining shirts for that minimum or do printers not care about printing small runs if your ordering alot of shirts from them in the end.
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August 8th, 2008
| Aug 8, 2008 1:18:26 PM -
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| Re: pics of my catalog..... think i'm done what if you print the shirts and the company decides that they want to cancel the order...... unless you can charge them for that.......
i think a retainer upfront is needed.......... no retainer then no product.......
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August 8th, 2008
| Aug 8, 2008 1:25:19 PM -
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| Re: pics of my catalog..... think i'm done That sounds good but it may make potential buyers a bit standoffish to actually buying if this is not common practice in buying apparel. Idk personally, I am not certain how buyers or managers will view a request for retainers.
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August 8th, 2008
| Aug 8, 2008 1:29:12 PM -
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| Re: pics of my catalog..... think i'm done | |
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August 8th, 2008
| Aug 8, 2008 1:33:02 PM -
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| Re: pics of my catalog..... think i'm done Trouble with dealing with businesses, rather than individuals, is getting the money off them for the merchandise. Cash flow puts more businesses in jeopardy, more than any other single factor.
Make sure your terms are stated upfront in writing. | |
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August 8th, 2008
| Aug 8, 2008 1:35:08 PM -
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| Re: pics of my catalog..... think i'm done | |
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August 8th, 2008
| Aug 8, 2008 1:37:16 PM -
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| Re: pics of my catalog..... think i'm done is there any safety net for the designer in this scenario? Say you take your orders and managed to get a few good accounts but when the time comes the card from one doesn't work or they do a charge back or something to that effect. Or if they try to back out?
Can you charge the card they give you like $1 before you actually start production to at least make sure the card works? Would it be fairly common for businesses to back out or do a charge back and has anyone experienced this or something similar?
Those would be the things I would worry most about taking this approach.
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August 8th, 2008
| Aug 8, 2008 1:47:40 PM -
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| Re: pics of my catalog..... think i'm done | |
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August 8th, 2008
| Aug 8, 2008 1:48:35 PM -
#26 (permalink)
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| Re: pics of my catalog..... think i'm done i would require a deposit and then full payment prior to shipping.....,.....sorry if that sounds stupid....but i have been in situations in a professional field where i have been burned from not receiving a retainer/deposit or a signed contract.......
and i'm sure there some sort of signed forms that are used so buyers cant backout at the last minute....
i dont want to be stuck with extra product and a printer bill if a buyer bails on the order...... this is a custom product and printed on order....... thats how i look at it.....maybe i'm wrong.....
b
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August 8th, 2008
| Aug 8, 2008 2:02:52 PM -
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| Re: pics of my catalog..... think i'm done  | Quote: |  | | |  |
Originally Posted by 237am |  | | | | | | | | | i would require a deposit and then full payment prior to shipping.....,.....sorry if that sounds stupid....but i have been in situations in a professional field where i have been burned from not receiving a retainer/deposit or a signed contract.......
and i'm sure there some sort of signed forms that are used so buyers cant backout at the last minute....
i dont want to be stuck with extra product and a printer bill if a buyer bails on the order...... this is a custom product and printed on order....... thats how i look at it.....maybe i'm wrong.....
b | |  | |  | | You're going to have an extremely hard time finding retailers to agree to that.
If you do happen to find some, they will be few and far between. It just doesn't work that way.
Without having the money to produce products from your orders, you're really fighting a losing battle.
Now matter how much a retailer likes your product, it's still unproven. They get terms from other proven vendors.
Part of their apprehension is that if you need a deposit, how solid can your company be. You're trying to get orders, but obviously have no money. From their perspective your foundation is very shaky.
This is part of being new, and they know it, and sadly some of them will exploit it.
You catalog is very nice. But as Jasonda said, it's really not needed. And I've had several retailers tell me that nice catalogs make you seem desperate, and that they are essentially paying for your nice catalog in higher prices that you charge.
All you need is a nice line sheet and order forms complete with style numbers on both.
Good luck with everything! | |
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August 8th, 2008
| Aug 8, 2008 2:03:31 PM -
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| Re: pics of my catalog..... think i'm done Although it sounds awful, you can never truly trust anyone in business. The well meaning store owner might possibly have their own cash flow problems, which prevents them from proceeding with their intended purchase. Promises are empty without actual cash in the bank.
One girl I used to date worked in the accounting section of a massive international company. Her job was to deliberately defer payments till legal process was started. That was her job. | |
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August 8th, 2008
| Aug 8, 2008 2:12:04 PM -
#29 (permalink)
| | T-Shirt Lover T-Shirt Wizard Thread Starter
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| Re: pics of my catalog..... think i'm done i dont see anything wrong with payment terms and my catalog....really....
maybe i should just dump-down my layout and call it a day.............
if you go to the store and want a shirt...you have to buy it in full right there.....
sure i dont have the large funds to start my line....... sorry i dont have a sugar momma to give me 20g's to get started.......
case in point i was burned by an architecture firm out of 10g's about 2 years ago..... and some other projects prior to...... this was because they tookadvantage of the situation...they got a product from me and didnt pay anything up front.....in the end i was burned...
i figure if a store doesnt have to funds to "purchase" then they dont have the intentions to get the product.......... why give up a product without receiving any money and then having them not pay when they have product...then you try to do the legal thing then your out the legal fees and the rest...
maybe i'm not understanding the whole industry......but if you dont get payment until after 30 days once they receive the goods....then you mine as well do consignment and take the risk even more....
__________________ www.237am.com with featured artists in the blog and other creative things that happens in my life like breakdancing, robottin', welding stuff and supporting the detroit cultures in hip hop, techno, electro, house, etc.......... | |
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August 8th, 2008
| Aug 8, 2008 2:14:29 PM -
#30 (permalink)
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| Re: pics of my catalog..... think i'm done | |
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This is a discussion about pics of my catalog..... think i'm done that was posted in the T-Shirt Marketing section of the forums.
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