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Discuss the fun task of marketing a t-shirt shop. Where to advertise, link building, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.

E-Bay marketing strategy



 
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Old July 18th, 2008 Jul 18, 2008 8:04:24 AM -   #1 (permalink)
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Default E-Bay marketing strategy

Whoa! No wonder E-BAY makes a fortune. I was messing around and tried to move my t-shirts from my STORE to a Fixed Price so it cna be seen on the res tof the site and when it was done calculating everything, they wanted to charge me $4.00 per shirt. and that is in addition to the final fees I would be charged IF the items sell.

Jeez.

What is the answer? Put up a few shirts her ein there in the auction, etc. and HOPE people visit the store?

They make it impossible to sell a shirt for less than $25.00+ .... unless I am doing something wrong, which, of course, is quite possible.
 
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Old July 18th, 2008 Jul 18, 2008 8:58:21 AM -   #2 (permalink)
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Default Re: E-Bay marketing strategy

$4 is the maximum price for multiple fixed priced items on ebay.

Just list one (one color & one size) and the listing fee will be $1.00 (For a $25 item). Mention in the listing that other sizes/colors are available in your store.
 
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Old July 18th, 2008 Jul 18, 2008 11:25:37 AM -   #3 (permalink)
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Default Re: E-Bay marketing strategy

Ebay seems to change faster than then the price of gas lately, but a few months ago, it was definitely wise to list a few auctions so your items are "searchable". Follow Debz advice and lead folks to your store from your auction. A smart thing I've seen folks do is to offer a shipping discount for anything bought with Buy It Now in the store. Just a thought. More info on searchability of store items:

Items in stores did not return in a search unless:
1. The person selected to include stores in the search (most buyers don't know this.) or
2. When 30 or fewer of that item are available on Ebay (not going to be the case with tshirts.).

Okay, just went to Ebay and checked, it's still the same. Here's a link to the page on Ebay that explains how store inventory is not returned in the main searches. Read this page very carefully.

How Buyers See Your eBayStore Listings
 
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