jimc

When starting a range of garments is it best to have different brand names for different age groups? Example one brand for 4-12 year olds, one for teens and another for 20+ or just have one universal brand name for all.
Whichever way I go the brand name/names will be different to my company name.
Jim

 

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Daniel Slatkin

I'd say it really depends on your target market. For instance my brand name is SlightlySick, which I don't foresee marketing to 4 to 12 year olds, and is left off my home page site, but nonetheless stipulate that its a division of my primary company.

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Daniel Slatkin, SBE Multi-Media, LLC Fulfilling Fulfillment with free web store included. SlightlySick University The polar opposite of Higher Education!!

 

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MiNGLED

It makes sense to market different names to different age groups. Most teenagers would not want to be associated with the same brand that their pre-teen sibling wears nor what their dad wears. It would also help in the marketing and building the different brands to be separate from each other. The downside is it's a lot more work.

 

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