Discuss the fun task of marketing a t-shirt shop. Where to advertise, local marketing tips, word of mouth, press releases, search engine marketing, keyword advertising, magazines, etc.
We were recently offered to Co-Brand with a big company which specializes in drinks. They are a multi-million dollar company that is listed on the stock exchange. You think it's a good marketing strategy to work with this company?
Depends what you mean by co-branding. Are you working on a specific project? They want you to make t-shirts for them?
Can you give us any more information?
Yes make special tshirts with design for their special events. They work with a lot of pro athletes in the hockey sport. So they will have direct contact with all the athletes and teams. I would think this is a good advertising strategy for us. What you guys think?
Yes make special tshirts with design for their special events. They work with a lot of pro athletes in the hockey sport. So they will have direct contact with all the athletes and teams. I would think this is a good advertising strategy for us. What you guys think?
It's co-branding - they are getting the shirts and designs/ideas from us for Free. And we are getting direct source to the athletes and events.
And we are getting direct source to the athletes and events.
What exactly does that mean "direct source to the athletes and events"?
Do you get to sell your products at the events? Will the athletes be officially endorsing your products?
Without knowing the details, it's hard to know whether it's a good opportunity or waste of time.
It could be a great move with a lot of effective exposure, or it could be that they are taking advantage of their BIG company status to get free stuff without little in exchange that will benefit your company in the long (or short) run.
So they get your work for free and you get to present your ideas to the athletes? From what you've said so far it sounds like they're getting the better end of the deal. Having access doesn't necessarily guarantee sales. If you're allowed to sell your own stuff at the events, that might change things a little.
sounds pretty vague all around... need more details to see if this will benefit both parties equally...
always have the attitude that what you have is more valuable than what they do... good luck
We're not selling..it's more of a marketing scheme on our part..they can get our shirts to the athletes hands....it's strictly promotional on our part
Quote:
Originally Posted by EnMartian
So they get your work for free and you get to present your ideas to the athletes? From what you've said so far it sounds like they're getting the better end of the deal. Having access doesn't necessarily guarantee sales. If you're allowed to sell your own stuff at the events, that might change things a little.
I do not understand why you would ask for this kind of advice in a public forum. This is an important decision you need to make with your company. Gather the people you trust the most, and come up with the best option.
Also, why would you discuss deals in a public forum?
You need to look at what you're getting out of the deal. I had a radio station that wanted 200 shirts and I would be mentioned as a sponsor in their ads for some event they were having. A so-so deal but the problem was that their target audience was about 80 miles away from my target audience. It just wasn't worth it for me to go down that road because how may people are going that far for a few shirts? Good try 106.9. So if you see some real benefits then go for it but if it feels like a burn it might be, don't let yourself be taken by the big guys with "good deals".
I do not understand why you would ask for this kind of advice in a public forum. This is an important decision you need to make with your company. Gather the people you trust the most, and come up with the best option.
Also, why would you discuss deals in a public forum?
Bad move in my opinion.
Sometimes if the people in your company are also inexperienced in dealing with this kind of matter, it helps to get a second opinion. It's not like they are giving us the name of the company or the exact details of the deal, and of course the final decision is up to them - so what is the harm?
Ya know something about this whole thing does not sound right..
If they are such a big company.. they could afford to pay you for the shirts..lol.
In order for it to be a shirt that the Pros would wear.. It seems to me it would have to be a very High quality shirt.. and something more than just a run of the mill design on it..
Is the design gonna be a design with their product or logo on it?
do you get to have your logo on it?
and How many shirts are they wanting?
Big companies as you are talking about unless you are advised by a proffesional ( lawyer and such) will chew you up and spit you out in a heartbeat and move on to the next small guy and do the same. I have seen this done by big companies before, when they get their hands on you they will dribble money your way normally 90 to 120 days out just to keep you in their clutches or discount your billing for various reasons, unless you know what you are doing which by the looks of it you don't by airing this on a open forum I would steer way clear of this one, trust me the golden carrot they dangle in front of you will rot in no time.
Co-Branding with a BIG Company??? 
