Reckless Tees

I'm considering purchasing the Hacker Safe (soon to be McAfee) service which provides security to my website, but MORE SO for the sense of security for my customers to boost sales. My question is: Have any others had experience with Hacker Safe on their site and have you seen an increase in sales? The lovely sales woman told me that the average sales increase is 14% for small businesses, but I would like some real world stats.

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Rodney

You just have to understand what you're getting.

It doesn't provide ANY security to your website.

It will check your servers to for a wide variety of common exploits and let you know what changes need to be made to keep your server as secure as possible.

I didn't do extensive A/B testing to see if it actually improved sales, but I did trust their reports and case studies that showed that it increased sales for a wide variety of businesses.

I don't know if the seal needs to be "hackersafe" in particular. They are doing a great job of building a brand and selling merchants. Almost every website you go on these days has the seal.

But I do think that "some" type of 3rd party verified seal will help to build confidence in your buyers. ControlScan.com has one that's similar and I think there are a few others. HackerSafe just seems to be the biggest and most widely used.

Try to negotiate with them on pricing though

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Reckless Tees

thanks Rodney. I told the lady that I was not concerned about security (at least not yet) and if it were purchased it would be just to increase sales. I just have a hard time believing that a 14% increase is average. If I do, I will definitely negotiate on price! Thanks.

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EnMartian

We looked into HackerSafe for our sites at one point. At the time I just couldn't justify the cost. I do firmly believe you have to have an obvious SSL certificate and reassurance for your customers that the site is secure, but I'm not sure I believe HackerSafe makes 14% worth of difference.

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