Allen J

I think I'm gonna be ordering around 2000-3000 4x6" high-gloss color cardboard flyers (or postcards, whatever they're called). I have a catchy website and catchy graphics and all that, so I think they'll get peoples attention. I just need the right strategy for distributing them...

Here's some possibilities I'm looking at:
1) Asking different stores if i can give them a small 50-card pile to keep by their register, so customers can take one.
2) Giving 50 cards to each of my friends (many of them in different cities) and asking them to pass them around or drop them in public.
3) Some kind of postcard mailing service, which Rodney mentioned in another thread
4) YOUR IDEA HERE

I just need to consider what's the most effective strategy. My target group is males and females age 18-34 who like pop art and designer clothing. What would be the best use of my money here?

 

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COEDS

I would decide where my target market was and concentrate by mail,face to face, or through contacts to get the card to them. I have seen people hang cards om billboards. I put some business crds up at the local farmers supply and got a oder from a farmerr who needed hats,shirts and jackets. I never hesitate to pass out card everywhere I go. ..... JB

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EnMartian

First figure out where men and women who are 18-34 congregate. Those are the places where you want your postcards to be. Just randomly handing them out probably won't net you much. Putting them on the counter of a shop frequented by your demographic may net you a little more. You could also buy a mailing list and mail the cards, but a list will cost you as will postage.

What do you expect to get back from using these cards? Keep in mind the average rate of return on something like this is less than 1%. If you get 1% to 2% to buy something, you're doing very well.

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BareApparel

Quote: Originally Posted by Allen J I think I'm gonna be ordering around 2000-3000 4x6" high-gloss color cardboard flyers (or postcards, whatever they're called). I have a catchy website and catchy graphics and all that, so I think they'll get peoples attention. I just need the right strategy for distributing them... Here's some possibilities I'm looking at: 1) Asking different stores if i can give them a small 50-card pile to keep by their register, so customers can take one. 2) Giving 50 cards to each of my friends (many of them in different cities) and asking them to pass them around or drop them in public. 3) Some kind of postcard mailing service, which Rodney mentioned in another thread 4) YOUR IDEA HERE I just need to consider what's the most effective strategy. My target group is males and females age 18-34 who like pop art and designer clothing. What would be the best use of my money here?

I agree that the return on dropping cards will probably not be very high. However, if you live near a college campus, especially an art college (which seems to be where your target market might hang out), then something like that might work. When I was in college cards and fliers like that were always being passed out or on the ground outside the student union. Or if you live in a city, there are usually trendy streets you can walk up and down to see if you can place your cards on the bulletin boards of coffee shops, music stores, art shops, etc.--any place your target market might be. I am thinking of something like Newbury St. in Boston, etc.

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