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One brand or Two brands?



View Poll Results: One brand or Two brands
one 5 22.73%
two 17 77.27%
Voters: 22. You may not vote on this poll

 
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Old August 27th, 2008 Aug 27, 2008 10:05:07 PM -   #16 (permalink)
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Default Re: One brand or Two brands?

2 brands...
 
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Old August 27th, 2008 Aug 27, 2008 10:15:37 PM -   #17 (permalink)
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Default Re: One brand or Two brands?

I am going through the same thing and also came to the conclusion that I have two completely different markets. That means two different brands.

I have one company that will market two labels, each with their own identity.
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Old October 1st, 2008 Oct 1, 2008 11:58:07 PM -   #18 (permalink)
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Default Re: One brand or Two brands?

Quote:
Originally Posted by Titere
Hello

I have been doing shirts for a while, but I have no brand registered yet. I know I NEED to. I have played with different brand names to see what I like, but I always end up changing it (it is like I'm experimenting).

Recently a problem emerged. I have 2 kinds of designs:

1. Funny/Offensive text shirts (sometimes graphics + text)

2. Fashion/Night Club kind of shirts (with vibrant color combinations and eye catching designs).

The problem is that I dont know if I should have one brand for them all or if I should have them separated. I dont know if I want to have them together. I dont know what effect can the Funny/Offensive shirts have over the Fashion/Night Club shirts as they are 2 way different markets.

Is there anybody else with this problem? How did you solve it? What do you guys think is better?

Please vote and comment.

Thank you

Joe
If they're different style shirts with different target markets, have two brands. Don't be a "jack of all trade" brand...specialize.
 
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